Leonardo De La Rocha

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A Frequent Traveler's Guide to "Good Eats" in San Francisco My Picks for Making the Best of Your Next Visit to San Francisco

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Design Heuristics and Folk Wisdom To what degree, if any, do we trust in folk wisdom for our designs?

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The Power of Sketching Interaction Designs Some of my best designs (not speaking subjectively, but based on quantitative interaction metrics) come from spending a fair amount of my time literally drawing out pr...

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  Rage Against the Machine Set to Headline L.A. Rising Music Festival

  7/28/2011

  Marking their twentieth anniversary as one the world's most celebrated polemical bands, Rage Against the Machine headlines the L.A. Rising festival at the Los Angeles Coliseum on Saturday, July 30th.

  Also published on:

  • Yahoo! US News
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  The Power of Sketching Interaction Designs

  11/16/2010

  Some of my best designs (not speaking subjectively, but based on quantitative interaction metrics) come from spending a fair amount of my time literally drawing out prototypes and use-cases.
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  Slick Aesthetics + Clicks = Good CTA

  9/5/2010

  Slick aesthetics + Clicks = Good CTA.
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  Design Heuristics and Folk Wisdom

  5/8/2010

  To what degree, if any, do we trust in folk wisdom for our designs?
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  A Frequent Traveler's Guide to "Good Eats" in San Francisco

  7/28/2009

  My Picks for Making the Best of Your Next Visit to San Francisco
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  Best of O RLY?

  3/17/2009

  O RLY? is an abbreviation for "Oh, really?" and has become an online phenomenon, typically presented as an image macro featuring a Snowy Owl.
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  Harmony 550 and the Wii controller

  1/8/2009

  They have been bonded and will spawn the ultimate remote.
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  Obamanos!

  10/15/2008

  Design showing support by Latin-American voters for Barack Obama.
• Best Green Chili in Denver, Colorado

  9/10/2008

  Denver, Colorado, is a green chili town. Anywhere you look you're bound to find and abundance of unique variations on the spicy, heart-warming goodness that has helps make Denver my favorite place to live and eat.
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  Shepard Fairey in Denver, Colorado

  9/2/2008

  During the week of the Democratic National Convention, Shepard Fairey's work could be seen throughout the streets of Denver, Colorado.
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  "Croft Killer" WET Coming to Xbox 360 and Playstation 3

  8/23/2007

  Already being labeled by some as Sierra's upcoming "Croft killer", WET indeed looks to be a buzz worthy mash-up of acrobatics a-la Prince of Persia and sexy, shooter action found in Tomb Raider.
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  Gay Prom Hosted on 'City of Heroes'

  8/3/2007

  The 'City of Heroes' online community hosted a virtual gay prom for about 200 users at the community's online mountain ski resort recently.
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  Riddick Returns on the Playstation 3

  5/22/2007

  For those of you who have played the original Chronicles of Riddick, you'll share in my exuberance to know that a remake of the near perfect first-person shooter is set to come out on the Xbox 360 and will debute on the Playstation 3.
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  Sierra TimeShifts Onto Playstation 3

  5/18/2007

  Sierra Entertainment and Sabre Interactive make Playstation 3 debut at Sony Gamer's Day 2007
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  Midnight Club: Los Angeles coming to Playstation 3 and Xbox360

  5/15/2007

  Rockstar Games announced today the fourth installment of its critically-acclaimed and genre-defining Midnight Club franchise, Midnight Club: Los Angeles.
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  Stencil art

  5/14/2007

  The following is a slide show of some of the most prolific stencil artists including Banksy, Shepard Fairey, Haha and Josh MacPhee
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  'Yes I Can! Yes You Can!' Wins Best Books 2006 Award

  11/11/2006

  "Yes I Can! Yes You Can! Tackle DIABETES and Win!" has been chosen to receive the Best Books 2006 Award in the Health: General category as the best general health book of the year.
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  Video Games go Primetime - Again!

  11/9/2006

  Today, MTV announced Gamer's Week 2.0 - the second annual weeklong multiplatform celebration of video games.
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  Eidos and Ford Motor Company to Release Bold Moves Street Racing

  8/10/2006

  Eidos Interactive and Empire Interactive Set to Release Ford Bold Moves Street Racing in North America
• SIERRA ANNOUNCES F.E.A.R. COMBAT

  8/8/2006

  Sierra Entertainment today announced that the multiplayer component from the PC title F.E.A.R., has been renamed F.E.A.R. Combat, and will be made available to the public as a free download on Thursday August 17th, 2006.
• SIERRA ANNOUNCES F.E.A.R. COMBAT

  8/8/2006

  Sierra Entertainment today announced that the multiplayer component from the PC title F.E.A.R., has been renamed F.E.A.R. Combat, and will be made available to the public as a free download on Thursday August 17th, 2006.
• Website Unveiled for Upcoming "Just Cause"

  8/4/2006

  Revolutionary Website Unveiled for Upcoming Game Just Cause and New Trailer Released
• A.D.D. & Rockstar Games present 'Soft Serve'

  8/4/2006

  A.D.D. and Rockstar Games present Soft Serve, a traveling art installation that will kick off August 1st at Trafik Tradeshow in Miami
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  New details on Kane and Lynch: Dead Men

  7/27/2006

  Eidos releases details on new intense action title "Kane and Lynch: Dead Men"
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  MTV2 presents first annual "All That Rocks"

  6/26/2006

  MTV2 announced today the first-ever "All That Rocks," a user-generated celebration dictated by the tastes of MTV2 viewers.
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  Not so fond memory of Spring Break

  6/2/2006

  Hilarious commercial for Bruster's Real Ice Cream. And a reality check for eager Spring Breakers.
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  The Evolution of Dance

  5/19/2006

  Inspiration comedian Judson Laiplly - The Evolution of Dance
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  Crash Bandicoot debuts on Nintendo DS this fall with Crash Boom Bang!

  5/3/2006

  Stylized Game Features Never-Before-Seen "Touch Panel Communication" for Extremely Fun and Exciting Multiplayer Mayhem
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  Nintendo and AOL.com Seek the First Consumer to Play Revolution

  4/20/2006

  Sweepstakes Winner Will Be First in the World to Play Nintendo's Next Home Console
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  mtvU and Cisco launch student-run broadband content dev team

  4/20/2006

  mtvU Greenlights Ten Digital Media Programs Submitted by College Students Pioneering the Future of Broadband Programming
• MTV to promote underground video game league

  4/20/2006

  MTV announced a partnership with the Hip-Hop Gaming League to help promote and give visibility to the first underground, online V.I.P. video game league.
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  New Nintendo Software Lets Players Exercise Their Brains

  4/17/2006

  Nintendo's ability to appeal to younger generations with innovative, imaginative and inspired video games takes a mature twist today, as the company launches its creative vision for consumers of all ages.
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  Nintendo Launches Microphone-Controlled Odama

  4/10/2006

  Nintendo's Odama is the finest microphone-controlled Japanese feudal warrior pinball game you'll ever play. The one-of-a-kind game represents just one more way that Nintendo is pushing the boundaries of what constitutes a video game.
• British Billion Dollar Cyber-babe awarded Guinness World Record

  4/7/2006

  Lara Croft, the world's favourite digital heroine has been awarded a Guinness World Record as the �Most Successful Human Videogame Heroine'
• Tomb Raider and Pandemonium

  4/4/2006

  Eidos Interactive, one of the world's leading publishers and developers of entertainment software, part of SCi Entertainment Group Plc today announced two new titles developed for QUALCOMM's BREW solution.
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  Nintendo President Challenges Developers to Create Bold New Games

  3/23/2006

  Nintendo President Satoru Iwata today challenged a crowd of game developers to think differently and take a fresh approach to the creation of video games.
• Pokemon Trozei Ushers in Second Decade of Worldwide Pokemon Phenomenon

  3/21/2006

  Celebrating its 10th worldwide anniversary in February, the Pokemon franchise has reached more than $25 billion in worldwide retail sales.
• Metroid Prime Hunters and Tetris DS Begin a New Era of Competition

  3/20/2006

  Nintendo's wireless gaming service welcomes two incredible new games that will raise the level of competition to dramatic new levels.
• Super Princess Peach Showcases a Real Damsel of Distinction

  2/27/2006

  Princess Peach has found herself the victim of multiple kidnappings since her debut in 1985. But now it's up to Peach to show she can go from pretty-in-pink to butt-kicking babe without missing a beat.
• A look at the new Tetris DS from Nintendo

  2/22/2006

  Tetris DS will have players humming along as their thumbs move at lightning speed. On March 20, Tetris DS launches exclusively for Nintendo DS with six game modes, each themed with classic Nintendo characters and remixed classic Nintendo music.
• "The Wheelman" To Come to Life as Video Game and Feature Film; Vin Diesel to Star and Produce

  2/22/2006

  Bringing together some of the top content providers in entertainment, Midway Games Vin Diesel's Tigon Studios, MTV Films, Paramount Pictures and MTV Games today announced a collaboration on a groundbreaking video game and feature film, The Wheelman.
• Two New Titles Announced For Nintendo DS

  2/21/2006

  On May 7, eager fans from Mario's classic days must wait no longer to see the brothers return in an all-new platformer with the launch of New Super Mario Bros. for Nintendo DS.
• New Face of Lara Croft Revealed

  2/16/2006

  Karima Adebibe is set to be catapulted into the world of superstardom after being cast from thousands of hopefuls in an international search to fill the shoes of virtual vixen Lara Croft.
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  Nintendo DS Offers Bold New Features

  2/9/2006

  The video games industry's "story of the year" for 2005 is growing even more compelling early in 2006, as Nintendo today announced major new initiatives for its hot-selling Nintendo DS portable game system.
• Nintendo Introduces New Line of Robotic Helpers

  2/8/2006

  This week a legion of diminutive Nintendo robots invades American homes. Chibi-Robo puts players in control of a 4-inch-tall robot who travels back in time, meets aliens and blasts robotic spiders, all in a day's work.
• Rockstar Games Announces Rockstar Games Upload IV Winners

  2/6/2006

  Since 2001, Rockstar's digital media competition, Rockstar Games Upload, has recognized and awarded a fantastic cross-section of the high-minded and the masterfully lowbrow alike. Take a look at this year's winners.
• Rockstar Games Announces Midnight Club 3: Dub Edition Remix Coming Soon

  2/3/2006

  Rockstar Games, the world-renowned publishing label of Take-Two Interactive Software, Inc., is pleased to announce Midnight Club 3: DUB Edition Remix as part of the PlayStation2 Greatest Hits program and the Xbox Platinum Hits collection.
• mtvU Unveils Finalists and Opens Voting for Best Video Game

  2/1/2006

  mtvU, MTV's 24-hour college network today announced the three finalists in the mtvU Darfur Digital Activist competition and the launch of DarfurIsDying.com, a site where students can play the online video games and vote for their favorites.
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  Nintendo Draws an A-List Crowd at Sundance

  1/30/2006

  Celebrities from the worlds of music, film and television lined up to check out the coolest Nintendo products on display at the Sundance Film Festival.
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  Users Create Magical Tunes on the Go

  1/9/2006

  Whether you're musically inclined or musically impaired, Nintendo's new Electroplankton will make you a mixing maestro.
• SIERRA ANNOUNCES F.E.A.R. COMBAT

  12/31/2005

  Sierra Entertainment today announced that the multiplayer component from the PC title F.E.A.R., has been renamed F.E.A.R. Combat, and will be made available to the public as a free download on Thursday August 17th, 2006.
• Nintendo's New Super Mario Strikers Kicks Some Serious Grass

  11/30/2005

  Perhaps more people in the United States would be soccer fans if the field were surrounded by an electrified fence, players were armed with giant attack shells and goals were scored with explosive force.
• Nintendo Announces Play Control System for Next Hardware

  11/16/2005

  Nintendo of America today announces it will include a play control system in its next home video game system, code-named Revolution, coming in 2006.
• Asian Arcade

  11/10/2005

  Crasy asian kid going off on a symphonic game at the arcade.
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  The Shining Redux

  11/10/2005

  A post-production house organized a competition where assistant editors �re-cut' trailers for famous movies to try and make them seem like different movies - this is the one that won.

  About the creator: Robert Ryang, a film editor's assistant in Manhattan, graduated from Columbia

• Worst Job

  11/9/2005

  Worst job ever. This is a funny video.
• Nintendo and GameStop Give Nintendogs Fans Something to Howl About for Halloween

  10/27/2005

  As if Halloween weekend didn't offer enough things to scream about, Nintendo and GameStop will offer owners of the wildly popular Nintendogs puppy communication program a free virtual gift.
• Nintendo's Musical Electroplankton Strikes a Chord on Jan. 9

  10/24/2005

  The artistic musical experience Electroplankton will begin making beautiful music in the United States on Jan. 9. This should come as welcome news to gamers and music fans who have longed for the hit Japanese music-making title to arrive overseas.
• Metroid Prime Pinball: Pickin' Up Good Vibrations on Oct. 24

  10/19/2005

  The Oct. 24 launch of Metroid Prime Pinball will bring all the bumping, flipping and tilting of a real pinball table to a portable video game system.
• Nintendo and Wayport Join Forces

  10/18/2005

  Players Access Free Wireless Video Game Service at Select McDonald's Hotspots.
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  Mario Kart DS Bundle Burns Rubber with Red-Hot Nintendo DS

  10/12/2005

  On Nov. 28, Nintendo will offer a special bundle of the new Wi-Fi-enabled Mario Kart DS racing game with the fifth new Nintendo DS color, Hot Rod Red.
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  Free WiFi from Nintendo?

  10/5/2005

  Nintendo Wi-Fi Connection Ushers in New Era of Free Wireless Gaming
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  Lara Croft Tomb Raider: Legend Raids Xbox 360

  10/5/2005

  Eidos Interactive today formally announced that Lara Croft Tomb Raider: Legend is in development for both the Xbox 360 and the Xbox video game system from Microsoft.
• Creatures, Miniatures and Visual Effects

  10/5/2005

  Universal Pictures and Twentieth Century Fox announced today that triple-Academy Award winners Peter Jackson and Fran Walsh will serve as the executive producers of HALO, the upcoming feature film based on the popular video game from Bungie Studios.
• The Countdown for Xbox 360 Begins at X05

  10/5/2005

  A 19th-century industrial plant in Amsterdam was transformed into a sizzling showcase for the Xbox 360 as more than 1,000 members of the press and retail representatives gathered to get the definitive lowdown on the Xbox 360 launch.
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  Xbox and adidas Announce Global Alliance

  10/5/2005

  Two global brands at the leading edge of youth culture, Xbox® and adidas, today announced a long-term strategic alliance at X05, the Microsoft® Xbox brand experience for the games and entertainment industry.
• ESPN NBA 2K5 Review

  2/24/2005

  Watching the evolution of sports games has been like watching a spastic child grow up to become a handsome and brilliant Master of the Universe.
• Sly packs a punch

  2/24/2005

  Ah, the joy of mascot themed video games. Remember the golden age of Sonic and Bubsy? And the late 90's revival with Spryo and Crash?
• Halo 2 kicks your ass

  2/24/2005

  Buy this game and prepare to lose big, sleep-deprived chunks of your time.