Patrick Milan

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Effort to "Re-brand" Some TARP Banks is Laughable The bank ads are back. And based on what we are seeing online, on TV and radio it's like nothing ever happened. This is the kind of stuff that makes everyone hate mark...

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Developing a Stand-alone Social Media Strategy is a Waste of Time Marketing people and brand managers should not create a one-off social media strategy. Reaching consumers requires a coordinate...

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  Developing a Stand-alone Social Media Strategy is a Waste of Time

  7/6/2011

  Marketing people and brand managers should not create a one-off social media strategy. Reaching consumers requires a coordinated approach that ties together earned media, paid media, owned media, new media, online and social media.
• Effort to "Re-brand" Some TARP Banks is Laughable

  4/4/2011

  The bank ads are back. And based on what we are seeing online, on TV and radio it's like nothing ever happened. This is the kind of stuff that makes everyone hate marketing.
• Vatican's Facebook Strategy Proves Social Media is Completely Mainstream

  4/1/2011

  If the most conservative of all organizations has a Facebook page, hat does that say about brands that still have no social media direction?
• The Great Recession's Latest Invention? Necessity Gambling

  2/9/2011

  Gambling for toilet paper? Yes, they are. At this small town Wisconsin bar, the owner has created a popular pasttime by letting patrons gamble for "necessities."

  Also published on:

  • Yahoo! Voices