David Skok
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- Contributor since
- 2/17/2011
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Displaying Results 1 - 2 (of 2) for All Content
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Understanding the Customer Buying Cycle & TriggersThis article looks at why customers expect different interactions depending on where they are in the buying cycle, examines how specific events trigger them into a buying mode & explains how to use this information to make your marketing more effective.
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Cash is King: 8 Tips for Optimizing Your Startup Financing StrategyThis post aims to help startup CEOs optimize their funding strategy by examining how investors value startups, and explaining how to avoid the common cash management pitfalls.
