Joe Barbat

Entrepreneur Joe Barbat has been referred to as one of the industries thought leaders in his effort to revolutionize the wireless retail industry. Established in 1998, Southfield, Michigan-based Wireless Toyz has experienced exceptional growth since its founding, largely due to the innovative business model designed by CEO and Chairman Joe Barbat.

With 100 stores located throughout the country, including in Michigan, Texas, Arizona, California, Florida, Missouri, Nevada, Oregon, Washington, and other states, Wireless Toyz has achieved success stemming from its consumer friendly retail model. Independent cellular stores that have converted to Joe Barbat's Wireless Toyz model experience operating a much more efficient business. Wireless Toyz' marketplace growth has been carried by dozens of content franchisees.

Named one of the fastest growing franchises of 2007 by Entrepreneur magazine, Wireless Toyz ranked as number 352 in the same publication's Entrepreneur Franchise 500 list of that same year and advanced to number 169 in 2008. Built on the principles of convenience and variety, Joe Barbat's Wireless Toyz stores have prospered because of the company's unique concept. Wireless Toyz features one-stop shopping, allowing wireless users to compare and contrast cell phone plans by Sprint-Nextel, T-Mobile, Verizon, Metro PCS, Cricket as well as other providers. Additionally, each Wireless Toyz store is owned and operated by a competent wireless phone expert, providing customers with a comprehensive resource for information and questions.