Bob Hebeisen
I'm in the job market! Please contact me with full-time or contract Marketing opportunities at http://www.linkedin.com/in/bobhebeisen
I formerly led the Partner Marketing Development team at PTC, focused on increasing the marketing impact of PTC's reseller channel (Value Added Resellers = VARs). Prior to taking on this role I ran PTC's North America Field Marketing group, and have spent most of my 20-year career in technology marketing.
Follow me at http://twitter.com/bobhebeisen
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I formerly led the Partner Marketing Development team at PTC, focused on increasing the marketing impact of PTC's reseller channel (Value Added Resellers = VARs). Prior to taking on this role I ran PTC's North America Field Marketing group, and have spent most of my 20-year career in technology marketing.
Follow me at http://twitter.com/bobhebeisen
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How to Optimize a Landing PageA case study of how landing page optimization increased lead conversion by 2X. So that means with the same media expenditure we are getting twice as many leads! -
Facebook Doesn't Work for B-to-B Marketers, but Here Are 4 Social Media Marketing Techniques that DoDiscusses the value of Social Media Marketing activities such as LinkedIn, Twitter, Community Sites, and Blogging. Suggests that Facebook is a failure for B-to-B marketing.