Stephanie Fierman
Stephanie is a marketing and management executive based in New York City.
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- 8,958
- Content
- 22
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- Contributor since
- 9/23/2007
Education/Experience
Harvard Business School (MBA), University of Pennsylvania (BA) Marketing/Communications)Motto
Be an optimist with an umbrellaAffiliations
Harvard Business School Network of Women Alumnae, www.stephaniefierman.com, AMA, DMA, AWNY, The Creative Coalition, New York Foundation for the ArtsFavorites
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Displaying Results 1 - 22 (of 22) for All Content
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Stephanie Fierman Takes Marketing Lessons from SantaSanta. The man, the myth, the legend. But is he also the greatest marketer - the finest brand builder - ever?
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Twitter Opens the Floodgates... But to What?Twitter will bring a landslide of useless information in if you let it. It's up to you to find the value that's there.
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Stephanie Fierman on the Perils of Perceived ValueBrands built on desire - with prices to match - need to reassess and ensure that they deliver real value significant enough to survive an economic downturn. -
Stephanie Fierman Hopes that Michael Phelps Doesn't SinkMichael Phelps has been caught smoking marijuana. Does that make him a bad person... or just a bad business risk?
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Please Stop Showing Me the Same AdMore and more consumers are "time-shifting" - that is, watching their favorite TV shows on their computers, at a time that is more convenient. So why aren't networks and advertisers taking full advantage?
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Stephanie Fierman Likes Plastic Gucci Sunglasses - and is OK with ThatRob Walker, author of the book "Buying In" and the New York Times Magazine's feature "Consumed," subscribes to the idea that marketing is dastardly and that consumers are stupid drones. I beg to differ.
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Stephanie Fierman Slips into Abercrombie & FitchAbercrombie & Fitch has mastered the art of selling style and sex to teenagers everywhere. It's also one of the only retailers that did not discount its merchandise for Holiday 2008. What is that telling us? -
Stephanie Fierman Prefers TylenolJohnson & Johnson's reaction to the poisoned Tylenol scare of 1982 set the bar for crisis management going forward. Unfortunately, some companies continue to ignore the lessons learned decades ago. -
Why Do Businesses Not Understand Women? Part 2Women make up approximately half of the population in America. Women work in companies. Women work in stores. Women control over 80% of the average household's expenditures. So why do businesses still not get it? -
Why Do Businesses Not Understand Women? Part 1Women reflect approximately have of the population in America. Lots of women work for companies. They work in stores. They control over 80% of the average household's expenditures. So why do businesses still not get it? -
On the Importance of OpticsLike individuals, companies must consider how an action might appear to its key audiences before making a decision to move ahead. Those who don't pay high penalties
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Chuck E. Cheese is Playing with FireChuck E. Cheese is having huge problems inside its restaurants with security and safety. So far the chain has stuck its head in the sand. Hopefully the comnpany will take corrective action before a tragedy occurs. -
Stephanie Fierman on Women and Financial ServicesFinancial services marketing to women has changed very little over the last 15 years. It's time to turn that on its head. -
Stephanie Fierman is Tappening: Are You?Two marketing execs have started an initiative called "Tappening" (www.tappening.com) to get people to drink tap instead of bottled water. -
Whyville: An Educational Hit with KidsWhyville (www.whyville.net) is a virtual world that focuses on offering kids 8-15 years old positive, fun and educational experiences.
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The Saturday Wall Street Journal: Funniest Business Read AroundThe Saturday Wall Street Journal seems to be where Dow Jones lets out all the kooky stories it couldn't publish during the week. It makes the newspaper a fun read.
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Virgin America Breaks into the U.S MarketThe Virgin brand behemoth has never really made it with consumers in the U.S.: could Richard Branson's new airline change that?
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Email Targeting: Stephanie Fierman on ClickZDeliver content, advertising and offers customized to different customer segments to maximize results
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What Does the Success of "High School Musical" Mean About Our Kids?If Disney's High School Musical franchise is an indication of a more positive generation to come, what types of products and services could capitalize on this phenomenon?
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Mattel and Crisis ManagementMattel is missing an opportunity to tell its story and keep its key audiences informed about the voluntary toy recall situation by not using its own website.
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Starbucks Developing Products for Children?Starbucks recognizes that kids are coming into its stores -- either alone or with adults -- and seeks to capitalize on the opportunity.
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What Makes Apple a Great BrandA post by a long-time marketing executive discussing what makes Apple so successful