Anthony Hernandez
Anthony Hernandez is a personal coach, Guerrilla Marketing speaker, and Certified Guerrilla Marketing Association Business Coach. He has over 20 years of small business and marketing experience.
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Displaying Results 1 - 41 (of 41) for All Content
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WHAT'S YOUR EXIT STRATEGY?Planning how you'll leave your business is just as important as planning how to start or run it.
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THOUGHTS on LOSS PREVENTIONEmployee theft costs far more than shoplifting and other external theft. The good news is that there are simplte ways to minimize losses.
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THOUGHTS on MANAGEMENTYour management style has a huge impact on yuor employees and on your entire business.
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JUMP-START YOUR DAYSThe Hour of Power by Azim Jamal is a powerful wayot start your day.
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MAKING- and KEEPING- YOUR RESOLUTIONSHow many of us wake up on January 1st bound and determined to turn over a new leaf? Of this number, how many are still at more than a week or so later?
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PREPARING for SUCCESSYou must learn to deal with what you have before you can expect any more.
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SUCCESS GUARANTEEDBelieve it not, there is no such thing as failure!
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BALANCING INTEREST and COMMITMENTThink about your life and you'll realize that everything you've done has been absolutely perfect to get you to this point. In other words, you've succeeded at everything you've committed to.
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BRIDGING the GAP BETWEEN ART and BUSINESSMany artists struggle with the business aspects of thier art. The truth is that creating and selling art are two sides of the same coin and require much the same skills.
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"WORK" REDEFINEDMost people define "work" as effort; however, physics defines work as results. Focus on the effort and you'll struggle for every achievement. Focus on the end result and you'll find easy ways to get what you want.
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ALL ABOARD the TRAINING TRAIN!Investing in training your employees can more than pay for itself.
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REAPING the DOUBLE WINDFALLCustomer complaints can wreak havoc on any business and can easily neutralize the best marketing campaigns. That's the bad news. The good news is that you can use these facts to tremendous advantage.
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THE DEVASTATING IMPACT of CUSTOMER COMPLAINTSYou can lose 500 cusotmers for every one your markeitng attracts if you don't do everything possible to prevent and deal with complaints.
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THE X and Y of CUSTOMER SERVICEX personality types try to "sell" and "close' deals while Y personality types use coaching to guide the customer to what s/he needs. Which method do you employ and how well does it work?
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CUSTOMER SERVICE: THE GOOD, the BAD, and the UGLYYou need your customers far more than they need you. If you are not treating them the way they want and deserve to be treated, then you could be sowing the seeds of business failure.
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THE POWER of OPEN-ENDED QUESTIONSAsking open-ended questions forces customers to think, which engages them in the purchasing process and allows you to help them find what they need.
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THE THREE INGREDIENTS of EVERY SALEMarketing brings prospects into your business, but salesis what closes the deal. Knowing the 3 ingredients of every sale can help you increase your sales.
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PUSH YOUR LIMITSIf there is anything sacred, it is that nothing is sacred. Just because you have certain limits does not make those limits absolute.
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GUARANTEE INCREASED SUCCESSContrary to popular belief, adopting liberal gaurantees and refund policies will actually reduce the number of returns you need to deal with while growing your profits.
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TAPPING the EXISTING CUSTOMER WELLFollowing up with your existing customers is a great way to both keep them coming back for more and keep getting new customers referred to you.
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THE BEST FOUR-LETTER WORD EVERThe word "free" is the best four-letter word ever invented for marketing. How can you incorporate free samples, articles, consultations, etc. into your marketing?
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PREPAROING for GROWTHYou might think that doubling your business is a ogod thing, but is it really? Do you want to double your whole business or just your profits?
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WHO'S STEERING the SHIP?As the owner, it is your job to manage your time and focus your effort on strategic- rather than tactical- goals.
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SELLING WITHOUT SELLINGMost markeitng adopts a "taking" stance that seeks to get money from customers. In this climate, finding ways to give value freely can yield impressive results.
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WHAT'S YOUR PROCESS?Your marketing must consist of a smooth process that leads people step by step from leads to prospects to customers to clients to referral sources using a series of soft steps that build trust and relationships.
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CULTIVATING ELEGANCEJust because you've been doing sometihng a certain way for a long time doesn't mean you're doing it the best way. Find the most elegant way to do everything you do and you'll save money, grow your profits, and be much happier to boot.
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WHAT'S YOUR MARKETING STRUCTURE?Most marketing resembles a random pile of raw ingredients with no common purpose. Building a solid markeitng structure allows you to track your efforts and adjust them for maximum effect.
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RESERVE YOUR RIGHTSFinding ways to say "Yes!" to your customers will help them say "Yes!" to spending their money at your business.
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YOUR CUSTOMERS and YOUYour customers are the ultimate experts on themselves. Want to know what they really need? Ask them!
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YOUR INTELLIGENCE AGENCYSpying on your business is a great way to learn the unvarnished truth about what really happens and how your customers really perceive you.
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SPEAKING for FUN and PROFITMost people would rather be dead than be the one delivering the eulogy. Overcoming this fear and mastering public speaking can reap tremendous benefits for your business.
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YOUR MILEAGE MAY VARYMost marketing resemble stop-and-go driving, which means added cost and decreased efficiency. Finding ways to make your marketing more efficienct can both save you money and get you mosre customers.
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FISSION or FUSION?Most businesses try to edge out the competition when marketing. Focusing on finding partners to team up with can be less costly and far more effective.
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Geometric Growth Will Increase Customer BaseTraditional marketing focuses on linear growth by constantly seeking to obtain new customers. Today I'm going to explain how you can get a far bigger bang for your marketing bucks by growing your business geometrically.
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Your Money or Your Life!This old movie house cliché hides a deeper truth: Money is life, because earning money requires an investment of time (as your alarm clock reminds you each morning).
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Nanocasting: Minimal Marketing May Maximize Small BusinessCommon sense says that you should market to as many people as possible. I'd like to suggest marketing to as few people as possible. This is called nanocasting- the opposite of broadcasting.
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Shh...It's Called a Soft SaleWindow shopping is nice, browsing is even better. But actually forking over your money? That ultimate act of commercial faith isn't called "coughing it up" for nothing. Buying is a hard step made for emotional reasons.
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Expanding the Definition of MarketingTraditional business thinking tends to think of marketing in terms of specific actions such as placing a newspaper ad, a radio spot, a TV commercial, etc. This limited definition carries three major problems with it:
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Competition Demands Marketing to Make Your Business UniqueOne of the first questions I always ask a new client is "What makes your business special?"
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Women in the Workforce: One Man's ViewA male perspective on women in the workforce
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Marketing to the SensesPonder this: Every piece of information you have about the world reaches your brain through your body's many sensors. This sensory input triggers emotional responses that we validate (rationalize) using our logic.