Concha Botes

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Displaying Results 1 - 29 (of 29) for All Content
  • How Fax to Email Works
    10/12/2011
    Fax to email is a novel concept that enables the user to receive fax documents directly in the inbox of his email, via his personaly assigned fax number.
  • What is Marketing?
    10/12/2011
    Many people believe that marketing is the same as selling and advertising. Others believe that marketing is a store display, getting the price right or establishing a brand. Marketing, in fact, encompasses all these activities and more.
  • Web-Marketing for Business to Consumer Markets
    10/12/2011
    In the initial growth phase of the Word Wide Web, its use were primarily for business to consumer applications, and the emergence of well-known internet merchants, such as Amazon.com and eBay.com, was seen.
  • Web-marketing for Business to Business Markets
    10/12/2011
    Business to Business commerce is business purchases between commercial entities as an in-between process of value addition until the product is delivered to the consumer.
  • User Controlled Computing: The Answer to More Effective ISystems
    10/12/2011
    Although analysts and programmers work hard to create technologically impressive solutions, those solutions often backfire because they don’t address the real organization problems or they introduce new problems.
  • The Web as a Marketing Device
    10/12/2011
    Marketing can be defined as a range of specialist marketing functions carried out within most organisations. These functions constitute market research, brand and product management, corporate responsibility and customer service.
  • The Requirements for Success in International Strategic Alliances
    10/12/2011
    There are three main success factors that plays a role in International Strategic Alliances. They are Partner Choice, Alliance Composition and Managing the alliance.
  • The Financial Plan of a Business Plan
    10/12/2011
    The financial plan of a business, new or existing, has to prove that the business idea is viable and that the business will survive on the start-up capital until it makes a profit.
  • The Entrepreneurial Process
    10/12/2011
    The process of starting a new venture can be daunting, especially if you do not know where to start or what the order of procedures are to follow. The following steps are a guideline of the order in which to do things before starting up.
  • The Advantages and Disadvantages of User-Controlled Computing
    10/12/2011
    There are certain benefits to using User-Controlled Computing in the development of Information Systems. A few of them are:
  • Successful Management Requires Strategy
    10/12/2011
    Leadership characteristics such as persistence, perseverance, and diligence are not enough for success in business, a sound strategy is also necessary. Leading change in the strategy area is about creating a vision of the future.
  • Strategic Alliances and Their Motives
    10/12/2011
    Strategic Alliances are partnerships that exists for a specific period with the goal to combine skills and expertise in pursuit of a cooperative venture.
  • Benefits of Web Based Marketing (WBM)
    10/12/2011
    Internet marketing differs from conventional marketing communications because of the digital medium used for communications. The following characterise this digital medium:
  • Service Consumer Behaviour
    10/12/2011
    There are several information sources about consumer buyer behaviour when it comes to the purchase of a physical product, but the unique characteristics of service products require a different strategy from marketers.
  • Restructuring Your Business
    10/12/2011
    Modern organizational structure reflects an external focus, flexible interaction, interdependency, and a bottom-up approach. Three fundamental trends are driving decisions about effective organizational structures in the twenty-first century:
  • Doing a Market Analysis
    10/12/2011
    In order to determine whether or not a business idea will develop into a viable opportunity, the entrepreneur has to establish if a market demand exists.
  • Approaches to Managing User-controlled Computing
    10/12/2011
    User Controlled Computing must be managed by setting standards and building a strategy. These must include an outline of responsibilities of both information systems personnel and users.
  • IS Investment Levels Over Time
    10/12/2011
    IS expenditure will increase over time, but if one take into account the concept of IS maturity models, such as Nolan’s, the gradient of that upward trend should rise and fall with the stage of maturity.
  • Investing in Information Systems
    10/12/2011
    Information System’s (hereafter referred to as IS) main purpose is to create value. This is achieved through innovation and by measuring progress in a continuous manner.
  • Internet Buyer Behaviour
    10/12/2011
    Business to business marketing via the internet needs to be approached differently from business to consumer marketing. The buying decision is often complex and involves different groups of people, depending on the type of purchase.
  • Intellectual Property Rights
    10/12/2011
    Intellectual property rights refer to the right to legally protect all creations or products of the human mind that can be used for commercial gain.
  • How to Obtain External Financing
    10/12/2011
    Commercial banks are the most popular source of short-term financing for entrepreneurs. There are several types of Bank Loans available, but we will explore Accounts Receivable Loans; Inventory Loans; Equipment Loans and Real estate loans.
  • How to Enter Foreign Markets
    10/12/2011
    The profit potential of a foreign market will differ from company to company. The decision on which market to enter, lies not only within the potential of a company to increase its profitability, but also the risks associated with a specific country.
  • Franchising Your Business
    10/12/2011
    Before the entrepreneur set out to Franchise his business, it might be a good idea for him to determine whether his business are franchiseable. The following factors would indicate a good opportunity to Franchise a business:
  • Foreign Exchange at a Glance
    10/12/2011
    The foreign exchange market is a platform where the currency of one country could be converted in to that of another country. The exchange rate determines the ratio at which one currency is converted into another currency.
  • Establishing a New Venture’s Financial Needs
    10/12/2011
    Many small businesses’ applications for loans fail because of their lack of realistic financial goals. The business plan plays a crucial part in determining the financial needs of a new small business, and the entrepreneur should spend enough time on it.
  • Entering Global Markets Strategically
    10/12/2011
    To compete successfully in foreign markets, the Entrepreneur should decide on a global strategy in order to optimise production value.
  • Consumer Behaviour: the Decision Making Process
    10/12/2011
    When consumers show an interest in buying a certain product, many of them will follow a decision making process which follows the next steps: problem recognition, information search, evaluation of expected outcome, purchase, post-purchase behaviour.
  • Buyer Behaviour: A Basis for Market Segmentation
    10/12/2011
    Consumers value different aspects of products and services and they can generally be divided into three groups: the very price conscious consumers, the loyal consumer, and lastly the quality and reliability concerned consumers.

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