Scott Lorenz
Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with entrepreneurs, doctors, lawyers, authors and startups to help them get all the publicity they deserve and more.
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- Contributor since
- 1/5/2008
Displaying Results 1 - 14 (of 14) for All Content
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Tweet to Promote Your BookTwitter is a great tool to utilize while promoting your book. As with most things, successful book promotion via Twitter is an art form not to be taken lightly. -
Groupon '" Will it Work for Your Business?Groupon is hot and its function, when wisely used, is a wonderful way to promote your business. Here's some advice on structuring a deal for consumers that will advertise your business.
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GrouponBot '" Great Way to Spot National Trends on GrouponGroupon is a fantastic tool that you can utilize in your overall marketing effort to spread the word about your business! The program is booming across America, Canada, Europe and Asia and is a great outlet for companies to advertise their brand. -
Authors: How to Land a Literary AgentThere's a difference between writing a book and writing a compelling pitch letter and that difference must begin first with a shift in the author's mindset. Authors must remember to listen closely when talking to people who deal with agents. -
Authors: Rename Your Book for a Second LifeThere are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date.
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Winter/Spring 2011 Book Fairs and Book Festivals Authors & Book Lovers Should AttendBook fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate a book publicist or book editor, and learn what's new in the marketplace.
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Authors: Hire an Agent's Agent to Sell Your BookAs a book marketing specialist who deals daily with the media, I learned a long time ago that a common mistake in crafting pitch letters is making them too long. The same is true of query letters to an agent.
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Groupon - the Next Big Thing... ReallyHow can your business capitalize on Groupon? First you must understand what Groupon is, so sign up to receive their "Deal of the Day" at Groupon's web site. Become familiar with the types of offers that you receive and buy some..
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How Rachael Ray's TV Career was Propelled by RadioRachael Ray heads an empire that includes hit TV shows, best selling books, a magazine and her own product lines. But, you might be interested to know that it was a couple of radio interviews that propelled her to fame and fortune.
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The Top 25 Book Fairs and Book Festivals Authors Should AttendBook fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what's new in the marketplace.
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YouTube- a Powerful Tool for Book MarketingWhile many authors know how to use YouTube to share videos with family and friends, very few understand how to harness the power of YouTube to earn money, market themselves, connect with customers, grow their business and sell more books.
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How to Take a Great HeadshotWhile the written word is powerful in landing a media placement, as a publicist I know that a great photo can cinch a media opportunity just as well and sometimes even faster.
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33 Radio Interview Tips so You Can Wow 'Em On-AirYou've landed the radio interview and it's time to get ready to actually do it. Now what? Here's a list of tips I give to my clients prior to their interviews. Keep this helpful list nearby and you'll be glad you did! -
How to Get on a Panel at a ConferenceSolid advice to land a seat on a panel at a conference. Get aggressive and ask for the opportunity.