Paula Pollock
Native Chicagoan - now in San Francisco
Huge fan of recreation: golf, skiing, wine & food, warm beach vacations
Writing content on above subjects and others
Working in my own marketing firm
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Huge fan of recreation: golf, skiing, wine & food, warm beach vacations
Writing content on above subjects and others
Working in my own marketing firm
...
- Page Views
- 5,126
- Content
- 31
- Fans
- 3
- Contributor since
- 2/18/2008
Education/Experience
Drake University, BSMotto
Consistent Clients ~ Less Effort ~ More Sales!Favorites
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Displaying Results 1 - 31 (of 31) for All Content
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How Much Marketing Do You Need?Isn't that the $40 million dollar question? We all need clients. We all need sales. But, how much marketing do we need to get there? I ask every prospect what their marketing budget is when we first meet. You might think...
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Blogging Sucks! Yeah, I Know. Get Over it and Do It!Very few people consider themselves excellent writers. In school we learned that more is better with the "10 pages, double spaced" requirements of our instructors. But now in the blogosphere, less is even...
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DIY Marketing is Suicide for the Growing Business; Time to Revisit C-Level OutsourcingVirtual staff has hit the mainstream now. First it was outsourcing, then off-shoring and now virtual teams are de rigueur in many growing companies. People are located everywhere and with all the fantastic collaboration tools available...
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Plan Your Social Media Strategy for Lead GenerationThe chicken and egg argument is closely related to an online marketing problem that eventually arises in most businesses, where should I focus my attention and development dollars on first: my website or social media?
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Vidiots Must Reform or Lose High Google RankingAnother month, another change by Google that sends everyone into an SEO frenzy. Last week Google made changes to their SERPs (search engine results page). Instead of the usual three Sponsored Links on top...
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Script Everything!Small businesses seem to underestimate the use of scripts: sales scripts, phone scripts, introduction scripts (commonly known as an elevator pitch) and product scripts. In today's fast paced world you have less that the former 5 seconds to...
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Why Aren't Smart People Wearing Neckties?Like many, I took some time off from my business and the world and enjoyed the summer doldrums. Honestly, it's time well spent. Creativity cannot happen with a cluttered mind. Today a headline caught my eye...
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Top 5 Social Media Best Practices for Generating Business LeadsJust about everyone with a business is either dabbling or strategically attacking one or many social media platforms intending to convert business. Now, I wasn't the earliest of adopters but I planned from the start to use a few key...
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What Fast Food Marketing Can Teach YouOver the weekend, through a thoroughly crazed family schedule I was forced to participate in the American convenience ritual of the drive-through. "Fast-food" was supposedly made faster with this vehicular addition. Not in our town. I sat trapped...
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Facebook Profile to Page Migration: Part 1Before I reached critical mass, I decided to try an experiment and start migrating my random Facebook friends to my business page. This was no easy decision or task. I'm still getting regular advice from well-meaning "friends" on how else I can achieve...
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What Marketing and Sales Mistakes SMEs Can Learn from EnterpriseWho is most important in their organization: a marketer, advertiser or salesperson? Interviews with industry thought leaders reiterate a commonly held belief that, "the boundaries of these three functions are...
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Are You Prepared for Marketing Success?There was a terrific shoe sale recently and I had noticed a few weeks ago that some of my shoes really could use to be replaced. I was about to go to the store and I thought, "Where in the heck am I going to...
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Identify the Low-Hanging-Fruit in Your ListsMost of you probably saw my April fool's blog post last week. It was very well received and my political humor didn't offend too many. How do I know this? Well, not only is an April fools' post fun it's the perfect laboratory for testing how...
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Beginner's Guide to Mobile and Local Mobile MarketingIf you think you are too small for mobile marketing, you are going to get left behind. While this emerging marketing strategy is still evolving you need to take it seriously, particularly if you have a store or office location and you are B2C...
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Marketing Calendar Any Business Can UseWhen scheduling new clients I always ask whether they have a written marketing plan and budget. Overwhelming, response proves that only a few of you are planning and some are oddly planning without implementing. (???) I understand some plans are..
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Keeping Scope Creep from Destroying Your Business RelationshipsThe term scope creep is a well-known term in just about any professional service practice. With SMEs purchasing professional services under contract terms more often, knowledge of scope creep and proper planning can be the difference between...
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Ruthless Inbox Control and Signal-to-Noise RatiosHow many really interesting articles, blogs and feeds go unread in your inbox? If you're like most people, you need information to stay current in your industry. In this economy competitive edge is important, but so is productivity...
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Why Consultants Don't Share Details...Up FrontToday I was doing some competitive research on Elance. While reading the reviews of one of my competitors I saw a review that complained that he was "vague and hard to pin-down exactly what he was going to do." This is a common dilemma: prospects want...
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Chant Customers to Your DoorOkay, everyone get out your yoga mats. We're going to generate leads by meditating No. I haven't officially lost it. (Unofficially, maybe.) We all set goals for the New Year and by now we have probably blown most of them. After all, we're human...
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Got the Closing Ratio Blues?What's your closing ratio? If you did not answer with rapid certainty or you answered without pride and satisfaction, you need to keep reading. My favorite answer is when someone says 100% because it's a complete lie. No one converts at 100% unless they
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Veto Power Comes with Lead QuantityWe discussed quality leads last week, but it's still a numbers game. You've heard that before, I'm sure. If we can't get enough people interested and checking us out we can never have
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Veto Power Comes with Lead QuantityWe discussed quality leads last week, but it's still a numbers game. You've heard that before, I'm sure. If we can't get enough people interested and checking us out we can never have...
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Unexpected Guests and Rush Client JobsOut of the blue, some family members decided last week to visit us this week and I found myself thinking of the business similarities of unexpected guests and rush client jobs. -
Create Peace on Earth; Practice Self-AbsorptionAround the holidays we are surrounded with friends and family, demands on our time to shop and socialize. Unless you are a monk, there will be mental challenges and pressures that can make you come unglued. Even in this time of giving, you need to... -
Screw Goal Setting - Implement!It never fails - each year around this time we get the feeling we need to be setting goals for the next year. And, about a month from now the entire plan goes to pot. This year, screw the goals. Focus only on implementation. That's always where the...
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Food and Wine Pairing: Forget Everything You Think You KnowA trained industry insider educates you on why some food tastes better with some wines. Gone are the days of white wine with fish and red wine with beef.
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Professional Automotive - Lafayette, CAA full review of this shop from the waiting room to their service staff. Additional services are discussed and enjoyed in this easy reading review.
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Controling Strong Odors in Your HomeRoom by room help for the smelly home
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How Epicures And Foodies Can Utilize The InternetA colorful piece on how food and restaurant nuts are using the Internet.
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Does Monster.com Help You Get a Job?One job hunter's experience enduring the Monster.com monster when looking for a job and who really won the hunt.
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Lunar Eclipse Viewing in San FranciscoThe San Francisco Bay area this time of year can pose fast changing weather obstacles to this beguiling celestial event. Surprisingly, very few of the observatories in the area are open to the public and this event is no exception.