Joan Lefkowitz
Joan Lefkowitz, an original marketer of TopsyTail tm, is president of ACCESSORY BRAINSTORMS, NYC, a licensing, marketing and sales representation agency and consultancy for Fashion/Beauty/Intimate Apparel Accessory and Lifestyle Inventions. Accessory Brainstorms is always looking for inventions in these categories, and offers one-on-one consulting for inventors who need guidance. ACCESSORIES Magazine awarded Joan for the "Most Inventive Products" and also cited her as one of the 100 most important accessories industry "Movers and Shakers". www.accessorybrainstorms.com
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- 5/21/2008
Education/Experience
New York University, Brooklyn CollegeInterests
invention, inventing, inventor, inventions, invent, invented, fashion, beauty, accessory, cosmetic, personal care, lifestyle, product, hair, hairstyle, hairstylistAffiliations
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Displaying Results 1 - 5 (of 5) for All Content
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Fashion and Beauty Invention Success '" Bang or Bust!From the overwhelming success of TOPSYTAIL to SNUGGIE's initially slow start, transforming into a success story, the market sees thousands of new products every year; but only few rise to iconic status. -
How to Get Your Consumer Invention to MarketSo you have an idea for an invention? What do you do now? The key is a well-conceived and executed plan. Following an informed approach will help you turn your invention into a bonanza of extra income. -
Famous Hair Accessories and the Women Inventors Behind ThemThe personal stories of the women inventors behind the TopsyTail, Hairdini, FanTail, and Whirl-a-Style. How did they get into such a unique business? What traits drive their success?
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The Dow is Crashing, and Inventions Are Soaring!What do lipstick, chocolate, Pepto-Bismol and inventive products all have in common? They all sell better during recessions. Read this article to learn more about consumer psychology and how it effects product sales in a down economy.
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Think You Can't Launch Your Invention During a Recession? Think Again!Learn about which inventions and/or products sell during a recession and why. This article reviews the principals of consumer psychology during times of economic hardship and how it affects the marketplace.