Boyan Yordanof
Boyan Yordanof is in the tourism business since 1996. His main interests are in Internet Marketing and more specifically Branding in the Hospitality Industry. Boyan is an independent Hospitality Marketing Consultant.
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Displaying Results 1 - 6 (of 6) for All Content
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The Online Travel Sites - a Solution for Both Consumers and BusinessesIt is true that during times of crisis you may find even greater opportunities. You can sit down and moan for the difficulties in business nowadays, but first you should look around and find out what might actually be an incredible opportunity.
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The Postmodern Condition in BrandingThe consumer culture is said to set rules for our branding activities. According to a number of authors, today's culture is shaped by the ideas of postmodernism.
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Marketing Concepts and Techniques ChallengedMicro-marketing, maxi-marketing, database marketing, new marketing, wrap-around marketing... The very fact that there are so many offshoots is explanative of the eventual disintegration of the science marketing as we know it from the Kotler's books. -
The Online Brand Experience: Nature and DimensionsWith the advent of Internet the marketing communications environment has changed profoundly and there is a recognized need of continuous conceptual addition to the existing branding theory.
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Advertising - Precious Information or Vicious Manipulation?Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception?
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Malta: A Crossroad in the Middle of the SeaWhat comes to your mind when you hear the word Malta? Most of my friends would think of the knights, the Mediterranean Sea and a lovely beach holiday.