Sahrah Henninger
I am a seasoned marketing consultant and co-founder of PDA Marketing, a full-service marketing and design firm in Baltimore, MD. I am also creator of the marketing tools EZ Wallpaper Marketing, Doodleopes, and Absolutely Free Mailer.
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Displaying Results 1 - 20 (of 20) for All Content
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Your Website WoesYour website needs to be revised on a regular basis. It's content, exposure, and software must be updated in order to remain an efficient and effective business tool. Is your website effective? Here are some tips to help you improve it.
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You See Doodles, They See ResultsLearn about a business marketing strategy recently featured in Deliver, the U.S. Postal Service' s nationally distributed magazine. Doodle-Opes consist of eye-catching fonts and scribbles that have the ability to draw in consumers.
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What You Should Know About ADA Accessible TransportationColonial Equipment Company can offer ADA accessible buses equipped with the necessary equipment to allow persons with disabilities the freedom to ride with safety and confidence.
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Graphology in MarketingGraphology is now being used by companies to successfully market their products and services. It is enabling companies to spread the word about their products and services in a more personal and direct form, as shown by PDA Marketing.
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EZ Wallpaper Marketing Outrageously Successful, PDA Marketing Hits a Home Run at 2009 GKIC Info SummitBy using this creative yet simple marketing tool, your company will be able to interact with your customers and gain notice from other potential customers. Let our EZ Wallpaper Marketing do the talking for you!
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How Can I Make My Copy Talk?!From drawing the customer in to convincing them you have something they want or need, sales copy can help with that wonderful (kerching). Your copy needs to stand out! I have taken this written expression to a level above the obvious.
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Make Your Direct Mail Flow from Outside to InsideOne of the most important parts of a direct mail envelope and letter set is that everything on the piece flows. Here are some tips to making everything, and I mean everything! in your direct mail flow.
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Common Mistakes Made when Creating an Information ProductI have been helping clients,' (lets refer to them as "experts" in their field) design and market information products for over 10 years. For the most part, they are confused and unsure of how to build a successful, marketable product.
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How to Create an Information ProductEveryone is an expert on something. You may not realize it or acknowledge it, but you are quite familiar with some service, activity, or product.
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Low-Cost Internet Marketing TechniquesDirect mail is being phased out to cheaper marketing methods. To achieve the same results (or even better!) with fewer costs, various Internet marketing techniques can be used.
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How to Build a Cheaper, More Profitable Marketing Campaign Through Viral Marketing TechniquesSuccessful marketing campaigns can be expensive, and cost cutting measures usually lead to lower response rates. Here are some tips to achieving the same or even better results at a lower cost.
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How to Steer Clear of Boring, Over-used, Common Direct Mail CharacteristicsAs marketers, it is our job to try to make direct mail feel more like personal mail than just an advertisement. You want your direct mail piece to not contain the common characteristics of a piece of 'junk mail'.
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Proven Ways to Increase Direct Mail and Sales Response RatesAs the average American receives 560 pieces of direct mail each year, the potential to end up buried in the pile is also incredibly high. So, how do we combat that? Well, we step out of line and do something completely crazy.
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How to Achieve a 20 Percent Direct Mail Response RateIn my many years of owning my own marketing firm, I have seen both good and bad direct mail campaigns, but there is one perfect recipe I have found that can provide a response rate of 10-20% or even higher.
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Marketing Tips for a Struggling EconomyIn a weak economy, having a strong message holding together your marketing campaign takes on a whole new level of importance. For marketers, then, it is important to make the product seem like a need rather than a want.
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Why Handwriting Affects Sales Response RatesWhen developing direct mail campaigns, writing sales letters, or working on some other type of marketing campaign, a simple trick is to use a believable handwriting font so people feel connected to the writer.
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How to Shout to Your Customer and Get Them to NoticeLike the cards that sing music when you open them, you need to be able to shout to a potential client - but without the actual sound.
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How to Get Your Sales Copy Read - Guaranteed!How do you play into human nature, make a great first impression, and get your copy read? Here are four proven tips.
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Best Gift Ideas for Corporate RetirementEveryone knows the most meaningful gifts come from the heart, and when you've worked with someone for 20 or 30 years, it should be easy to find a retirement gift for them. However, gifts can get expensive.
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Discover the Secrets to Getting Your Direct Mail Opened-Guaranteed!With direct mail often delivering a 1-3% response rate or even less, it becomes increasingly important to ensure that you're using a targeted mailing list and have a well-written, attractive letter. There are additional steps you can take however.