Jeffrey Hedquist
Award-winning (700+) advertising & marketing expert, national voice talent, audio creator/producer, singer/songwriter, seminar presenter, author with digital studio & clients in 45 states
Read More »
...
- Page Views
- 1,849
- Content
- 28
- Fans
- 0
- Contributor since
- 6/24/2009
Favorites
None yet.Fans
None yet.
Displaying Results 1 - 28 (of 28) for All Content
-
Old Radio Dogs/New TricksStretching out with a variety of writing and creative endeavors can give you new ideas and techniques to freshen up your radio commercials.
-
Radio Scripts '" Case, Typeface and White SpaceHere are some lessons from the world of print that will help make your radio scripts better. -
Create Radio Commercials from a Specific Point of ViewTo give your spot focus and power, put yourself in the shoes of a specific person and create the commercial from that person's point of view.
-
Create Radio Commercials from a Specific Point of ViewTo give your spot focus and power, put yourself in the shoes of a specific person and create the commercial from that person's point of view. -
How to Get Radio Listeners to Take ActionHere's a techniques to invite the listener to rehearse in their mind taking the action your radio commercial is designed to elicit. -
Master the Art of Understatement in Your Radio CommercialsUnder-promising in the commercial gives the advertiser a better chance to over-deliver in person. It's also a more realistic way to effectively market. -
Ask "What? so What?" to Find the Most Powerful Benefit for Your Radio CommercialAn easy way to find the benefit which will resonate most powerfully with your target audience.
-
Finding Voice Talent for Radio CommercialsHere are some ordinary and unexpected sources of voices for voice talent to bring your commercials to life.
-
Use Radio's Ability to Control TimeHere's how to use your listener's imagination to compress time and engage them in the commercial.
-
Find the Listener's Pain to Make Radio WorkIn a radio commercial, position the advertiser's product or service as the solution to the listener's problem, the relief for his pain and you'˜ll improve results.
-
Create a Radio Straw ManUse a Straw Man - a distorted, exaggerated or misrepresented version of a position to make a strong case for using the advertiser.
-
Take Risks in Your Radio CommercialPlaying it safe with a spot that offends, shocks or excludes no one won't get you attention or results. Be bold. Be different. Get results.
-
How to Write Your Radio Commercials for the EarA method to break writer's block and capture those elusive thoughts that sometimes can be the most innovative approaches to creating a radio commercial.
-
Slice of Lifestyle Radio CommercialsMake your commercial relevant to the listener by using a slice of life from your target audience to create it.
-
The Power of Specifics in Your Radio CommercialSpecific information in your radio commercial is more compelling to the listener than are generalities.
-
Character Development in Radio CommercialsEven in a one-minute commercial, having your characters evolve can make the commercial more compelling and get you better results.
-
How to Create Radio Commercials from Your Client's Sales CallsListen to your client's top salespeople and you'll hear ready-made commercials.
-
The Radio Commercial Audience Needs Analysis Will Help You Get ResultsThese are the really important questions to ask the advertiser when you're creating a radio commercial.
-
Use Music to Help You Write Radio CommercialsBreak writers' block and create powerful radio commercials with this simple technique.
-
Listen to Voice Samples as You Write Radio CommercialsAnother way to break writer's block - write to samples of the voice actors you may use in the commercial.
-
Radio Writers: Build an Audio Archive to Improve Your SkillsBy building an "audio archive" you'll always have fresh ideas to draw upon for creating effective commercials. No more writer's block.
-
New Ways to Use Radio Commercial Tags, Donuts & "Pretzels"Here are some unconventional ways to add specific and changing information to a commercial to give it longevity.
-
So, Your Client Wants to Be in the Commercial...Part 2More ways to elicit great responses from clients to use in their commercials.
-
Use Music to Help You Write Radio CommercialsBreak writers' block and create powerful radio commercials by listening to music as you write
-
Where Do You Get Stories for Radio Commercials?How to find stories to make result-getting radio commercials.
-
Audio Theatre for Radio ProducersThe value of audio theatre for any radio professional
-
So, Your Client Wants to Be in the Commercial...Part 1Effective ways to put your client in the commercial and make it work.
-
Radio Interview TechniquesHow to get the best responses from business owners, employees and customers for believable radio commercials.