Joy Gendusa
Joy Gendusa began PostcardMania in 1998 out of her home, with nothing but a phone and a computer, never taking a dime of investment capital. Joy originally started PostcardMania as a full-service postcard marketing company helping clients create turn-key marketing campaigns with graphic design, printing, mailing list acquisition and mailing services. Over the years, Joy has grown PostcardMania into one of the nation's most effective, top marketing agencies specializing in lead generation for small to large-sized businesses. Since then, PostcardMania has expanded to offer its clients more services including website and landing page design and development, email marketing and full marketing evaluations '" all while continuing to educate clients with free marketing advice.
Joy and PostcardMania have won many awards for creativity, best business practices and expansion and have been recognized on the Inc. 500 and 5000 lists. By 2008, revenues reached nearly $19 million and the company now employs over 160 people, prints 4 million and mails 2 million postcards each week, and has more than 40,000 customers in over 350 industries. Visit (www.PostcardMania.com)
Download the first three chapters of Joy's book "The Ultimate Postcard Marketing Success Manual" here: (www.PostcardMarketingSuccessManual.com)
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Joy and PostcardMania have won many awards for creativity, best business practices and expansion and have been recognized on the Inc. 500 and 5000 lists. By 2008, revenues reached nearly $19 million and the company now employs over 160 people, prints 4 million and mails 2 million postcards each week, and has more than 40,000 customers in over 350 industries. Visit (www.PostcardMania.com)
Download the first three chapters of Joy's book "The Ultimate Postcard Marketing Success Manual" here: (www.PostcardMarketingSuccessManual.com)
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High School of Art Design New York City, NYMotto
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Displaying Results 1 - 22 (of 22) for Yahoo! Voices
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Postcards - Picture Perfect PromotionThere is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated:
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An Internet Marketing Strategy that WorksJust because you have technology, doesn't mean you don't need a boost with other methods of marketing. Don't forget these tried and true methods of marketing that will keep you winning on-line.
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Stay in Touch with Leads and Get More ClosesHow many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.
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Mailing Lists - Keeping it SimpleThe more you know about your marketing and how to get the right mailing list, the more you can be in control of your marketing and gain a better return on your investment. Learn more! -
What the Heck is a Postcard Campaign and Why Do I Need to Do One?Many people ask me, "What is a postcard campaign, exactly?" "And why do I need one?"
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Postcard Marketing Done RightSay it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer.
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More Marketing DopeDirect marketing can make you very successful, but you've got to understand the basics.
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Marry Your Marketing PlanI have said it time and time again that marketing, no matter what type you choose, is a building process.
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Marketing Hat for Graphic Designers or Wannabe'sMany people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth.
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Marketing - like a Game of ChessWhen scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.
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Make Your Mailing a Home Run, Not a Strike Out!You can use great design and copy to get a better response.
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Increase New Customer Traffic to Your BusinessOne person tells another, who tells another, who tells another and so on. You get the idea. Let's see how to make that an actuality.
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Good Marketing Pays for ItselfMost companies ask themselves this question: "How much will this advertising cost us?"
When they should actually be asking themselves this: "How much will it cost not to do this advertising?" -
Effective List Management Can Save You BigLet's talk about how to keep your postage costs down.
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Direct Mail Marketing Done Correctly, Cannot FailDirect mail marketing. When it comes to marketing your product or services there are two basic challenges:
1. How do you obtain new customers or clients? 2. How do you get your existing customers to come back for more? -
Direct Mail - Don't Assume, Just Test and TrackMost novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do.
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Comprehensive Marketing Details Not Found in Beginner BooksIf this is the first marketing article you are reading, go find some other more basic articles and then come back. This data is for the intermediate to advanced marketers.
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Business Marketing StrategyThe term business marketing strategy might sound like it is esoteric or stratospheric, so let's take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.
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Business Goal Setting and Then Following ThroughYour business can't go according to plan if you have no plan.
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Basic Marketing DopeSometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way. Here are some tools that are brilliantly simple and with them you really won't have to sweat the small stuff.
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6 Things I Know About Postcards that You Don'tIn my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" of what it takes to make your postcard marketing campaign successful.
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2 Step MarketingDo it Right.
I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.