Saurav Verma
- Page Views
- 1,289
- Content
- 6
- Fans
- 0
- Contributor since
- 8/20/2009
Education/Experience
MBA graduate with 3 years of search marketing expereince.Motto
The road up and the road down is the same roadFavorites
None yet.Fans
None yet.
Displaying Results 1 - 6 (of 6) for All Content
-
Visitor Came, Surfed, but Did She Buy?A survey conducted by Yahoo! Search Marketing concluded that only 1% of conversions materialize Online, in the same session as the initial search. A meager 7% convert Online in a different session and a staggering 92% of conversions happen Offline.
-
How to Build and Fortify Your Local Search PresenceSearch engines are becoming more and more focused towards local search. It is therefore imperative for businesses to take advantage of this state and build a credible local presence.
-
Befriending PPC for SEO BenefitsSearch marketing is not just about PPC or SEO but both. One complements the other and vice versa. A search engine optimizers, you can greatly benefit from data generated in your PPC campaign.
-
What is Web 2.0A critical look at Web 2.0
-
Think Beyond Google AdWordsMost advertisers confine themselves to Google Adwords when it comes to paid search when there are other viable and effective options available.
-
27 Oversights that Lead to Paid Campaign DownfallPPC is a potent way to generate business lead, sales and revenue in the quickest possible time, unlike SEO. However, it is also the easiest way to lose money if done wrong. Stay clear of common PPC mistakes mentioned herein.