Abby Johnston
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- Contributor since
- 9/19/2009
Education/Experience
Bachelor of Business (Advertising Extended Major), Masters of Digital Media (Current)Interests
Social Media, Advertising, Marketing, Gen Y, Organisational Culture, Digital Media, Consumer Behaviour, Marketing Research, Twitter, Facebook, Flickr, Digg, YouTube, Health, Exercise, Australia, Sydney, Sunshine Coast, Bondi Beach.Motto
Work hard. Do what you love.Affiliations
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Displaying Results 1 - 3 (of 3) for All Content
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Effective Buzz MarketingBuzz marketing can be divided into three categories; unbranded buzz, campaign buzz and product buzz. Find out why product buzz is the holy grail and get some tips of how to create it for your brand.
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How to Track Your Brand in Social MediaIf people are talking about your brand online it is important that you are aware of, if not involved in, these conversations. Searching social media is relatively easy - find out how to get started.
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Why Media Ownership MattersThis paper deals with the process of media making in a democratic societies, the issue of concentrated media ownership and the impact of new media on these power structures.