Christine Durkin
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Displaying Results 1 - 8 (of 8) for All Content
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Demystifying Lead Nurturing and Scoring in B2B MarketingMany marketers remain unsure of just how to implement data tracking technology and to analyze and interpret the resulting statistics. Others fail to utilize developed intelligence to nurture leads, and measure results. Here's a simple way to start. -
A Proactive Solution to School Shootings?Three hundred twenty-three students have died in documented school shootings over the past 15 years, making it by far the largest cause of violent deaths in school." We are paying much too high a price for the cost of doing nothing. -
Loyalty-The New Business Model?While most business philosophies today embrace loyalty as a critical building block to success, this hasn't always been the case. In fact, the idea of loyalty as a business model is relatively new. -
Introduction to Social MediaIn this report, we'll look at B2B participation in social media and results of these efforts, and then move more specifically into examining the opportunities and challenges such media present to the financial services sector. -
Why Email Marketing is a Must in a Down EconomyHow is the economic downturn is affecting response rates and other benefits typically associated with e-mail marketing in business? Here are some highlights ... -
The Inside Scoop on Mad Men's Don DraperFind out who's really behind the iconic, mysterious and delectable character the world has come to know as 'Don Draper'.
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Family Fun Ideas for Cheap Holiday GiftsThink outside the traditional "gift" box this holiday season. -
Is Compliance Keeping You and Your Bank from Social Media?The majority of purchasers on social media are B2B buyers.It's also the preferred information source for the younger demographic, which many banks are looking to reach ...