Barry A. Densa
Barry A. Densa is a freelance marketing and sales copywriter. Read more of his irreverent musings and Download a FREE copy of his NEW eBook, containing 21 of his most outrageous rants, when you visit his blog: Marketing Wit & Wisdom (www.marketingwitandwisdom.com)!
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Displaying Results 1 - 9 (of 9) for All Content
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3 Email and Autoresponder Writing Rules for Hard-Pressed, Stressed-Out EntrepreneursI’m going to tell you the 5 things you should never, never do, and then I’ll tell you the 3 things you must absolutely do when writing emails
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Humor in Sales Copy – Yes or No?A debate has been burning up the bits and bytes on one of the popular marketing forums. The topic of heated discussion: Whether or not to include humor in sales copy.
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Why Does Most Sales Copy Lack This Key Element?There is one element that will always drive your hungry crowd into a frenzy of uncontrollable, impetuous, spontaneous buying, and -- this is what's missing from most sales copy. This missing element is often confused with hype.
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How to Create a Successful Viral Marketing CampaignSo how do you create an emotionally and intellectually appealing promotion guaranteed to garner a gazillion views within 24 hours of it being uploaded to the web, and quickly make its creator RICH?
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Is Social Marketing Brand Marketing Dressed in Digital Drag?Am I the only copywriter today bemoaning the ungodly amounts of corporate money lavished upon the trendy excesses of interactive marketing?
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Long-Tail Search is Dead! Long Live Nose-Whisker Search Instead!If you're already employing best SEM and SEO practices, either as an end user or a seller of related services, you now have a new and powerful arrow in your marketing quiver.
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The Email Marketing Nudnik TestOkay, so how do you know - without a doubt - when you're being a nudnik, when you're sending too many emails to your money pot, your gold mine - your email list? Consider the following...
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Use New FTC Guidelines to Increase Your SalesIf you've read the FTC's new 81-page Guides Concerning the Use of Endorsements and Testimonials in Advertising, you might think the FTC is a really nice bunch of guys trying to do the right thing by consumers-which, for the most part, is true.
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Due to Pimples the Long Copy Vs. Short Copy Debate Has EndedAs a marketer, if you've got a product that in general is like every other product of its kind, though maybe with a few value-added differences - there's no need to re-write the entire history of your product's invention in your sales copy.