P.K. Prothe
P.K. Prothe is a self-professed brand geek. For more than 18 years he's helped create brands with personality and compelling customer experiences. Not one content with the status quo, he stays current on the trends and techniques that work for the Web 2.0 world, and shares his expertise here to help you succeed. It's all about using sound principles to get action that delivers a sustainable competitive advantage.
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Displaying Results 1 - 5 (of 5) for All Content
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9 Steps to Creating Better ContentA framework for developing better content - and avoid writer's block.
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Top Video Sharing ServicesVideo is becoming an increasingly important component of a well-rounded content marketing program. Here's a round up of the top video sharing services. -
The First Step to Highly Effective ContentAdvertising is all about reach and frequency but content marketing is different. Sure you have to keep creating useful content, but once it's out there, it keeps working for you if done right.
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Does Your Brand Make You Profitable?Think about how your brand affects the prices you can charge. Competing on price is not a long term strategy for success, but building a strong brand can make price irrelevant. -
11 Types of Stories You Should Be WritingStorytelling for commerce. Design all of your stories to do just one thing: drive commerce.