Crystal Darby

Crystal Darby

Crystal Darby started her sole proprietorship in 1999, offering training and facilitation services to businesses, nonprofit organizations, and government agencies. She has won SBA awards for Home Based Business Advocate of the Year and Women in Business Advocate of the Year. She serves on her County's Small, Minority, and Women-Owned Business Enterprise Program Advisory Committee, and coordinates over 150 volunteers at an annual Small Business Conference, attended by over 3000 small businesses each year. She has over thirty years experience writing for corporations, non-profit organizations, and governmental agencies, and twenty years of training and public speaking experience.
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  • What Stops You from Being Creative?
    There are two major reasons why we do not fulfill our true creative selves: lack of prioritization and fear. When you can overcome these hurdles, you will give yourself permission to be creative.
  • Suspend Judgment to Increase Your Creativity
    The best solution to a problem might not be the first one you come up with. Suspend your judgment and practice fluency of ideation.
  • Five Quick Ideas for Branding Yourself as an Expert
    Limited budgets make marketing for small business difficult. Learn five quick, practical ideas you can put to use today to get your future customers to see you as THE person to go to for your product or service.
  • Business Networking is More Than Collecting Business Cards
    Traditional business networking focuses on finding customers for your company. Long term success is more likely when you find ways to create relationships.
  • Three Steps to Success
    Defining what success means to you and having a clear picture in your head of what that success looks like are the first steps to fulfilling what you want.
  • The Problems with Multi-Tasking
    Research shows that although we think we multi-task, we really don't. We shift from one activity to another. This shifting has some disadvantages, not the least of which is not paying attention to your friends and family.
  • Figuring the Odds in the Texas Governor's Race
    The odds of winning the governor's race in Texas may have more to do with what's on top of the candidate's head than what's in it.
  • Nurturing Your Creative Ideas
    When you are coming up with new ideas, it is important not to share them too early, especially with people who tend to be overly practical.
  • Sending Complete Messages the First Time
    Avoid the back-and-forth of multiple emails, text, and phone messages, and send complete information the first time by asking five simple questions before you hit send.

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