Amy Reed
Amy Reed, (www.reedcommunications.net)is a marketing communications professional with over a decade of experience, including five years directing and designing environmental marketing initiatives for a global technology corporation corporation. She has specific expertise and insight regarding green trends and purchasing decision drivers as they relate to IT energy efficiency, waste reduction, e-cycling, air quality and manufacturing.
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Five Green Marketing MistakesWith the marketplace now saturated with products and services claiming environmental attributes, brand differentiation is key. You can begin to set yours apart by avoiding five common missteps with your green marketing programs.