Steve McKee
Steve McKee is a columnist for BusinessWeek.com and the author of the groundbreaking 2009 book, When Growth Stalls: How it Happens, Why You're Stuck and What to Do About It, published by Wiley/Jossey-Bass. Steve is also president and co-founder of McKee Wallwork Cleveland (MWC), a full service advertising agency that has twice received the American Marketing Association's Effie Award, one of the industry's highest honors. In 2009, MWC was featured by Advertising Age as one of ten top small agencies in the nation.
A marketing strategist for over twenty years, Steve has held executive positions at NW Ayer, Della Femina Travisano & Partners, and Philips-Ramsey, a division of McCann-Erickson Worldwide. He has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor's Business Daily and The Los Angeles Times, among others. A popular commentator, Steve has appeared on CNBC, ESPN2, CNNfn, Bloomberg TV and radio, and network television affiliates across America.
Steve is a popular speaker and has shared his insights with organizations including IBM, British Airways, Einstein Bros. Bagels, the Wharton Alumni Association, the American Marketing Association, Grant Thornton Executive Seminars, the Society for Marketing Professional Services, the Frequent Travel Marketing Association, and the International Executive MBA Council, among others.
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A marketing strategist for over twenty years, Steve has held executive positions at NW Ayer, Della Femina Travisano & Partners, and Philips-Ramsey, a division of McCann-Erickson Worldwide. He has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor's Business Daily and The Los Angeles Times, among others. A popular commentator, Steve has appeared on CNBC, ESPN2, CNNfn, Bloomberg TV and radio, and network television affiliates across America.
Steve is a popular speaker and has shared his insights with organizations including IBM, British Airways, Einstein Bros. Bagels, the Wharton Alumni Association, the American Marketing Association, Grant Thornton Executive Seminars, the Society for Marketing Professional Services, the Frequent Travel Marketing Association, and the International Executive MBA Council, among others.
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BusinessWeek.com Columnist, Author of "When Growth Stalls"
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Displaying Results 1 - 36 (of 36) for Yahoo! Voices
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You Can't Please EveryoneI'm a big believer in research, when it's done right. Which, in the marketing and advertising business, isn't always the case.
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The Future is Fast PastRecently I attended a conference on new media at which one of the speakers cited the Men's Health iPad app as "the future of publishing." Is the app really the future, or is it just a step in that direction?
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The Power of Social Media. MineI had a powerful realization tonight in the Apple Store.
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Same Song, Second VerseLast I checked, the economy was still fragile and small businesses were living hand-to-mouth. Many will continue to struggle for some time, making Dell's financing strategy a risky move.
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Remarkable and Expected. At the Same TimeI'm talking about the iPad. But not in the way you think.
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Willing to Be GreatI recently attended a conference at which we had the pleasure of hearing from Scott Bedbury, who played a key role in the rise of both Nike and Starbucks, and Jeff Hayzlett, who is playing a key role
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Think Feel"Can the experience of an emotion persist once the memory for what induced the emotion has been forgotten?" That's the question...
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Hope and Sanity at StarbucksLast spring McDonald's launched a $100 million salvo in support of its new McCafe line of coffee drinks. I (along with everybody else) was worried about how Starbucks would fend off such an attack...
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What's a Fair Price?That was the question asked and answered at a recent auction for this rare, 125-year-old stamp.
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The Power of a Poor ExperienceSome insights into the need for and power of authenticity in branding.
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R.I.P. Travel Agents. Or NotI thought the Internet sounded the death knell for travel agents? At least that's what everybody predicted. I mean, who would need anyone to help put together a trip when now it's all right there on the Web?
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What Price Potatoes?How much would you pay for a five-pound bag of potatoes? If you saw two similar bags of potatoes, one priced at $3.00 and one at $3.25, I suspect you'd choose the $3.00 bag. Even though the price difference is small, it offers a better value.
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The Big Small QuestionHas your company answered the big small question? If not, it could be a continuing source of distracting consternation.
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People Before Profits is WrongHow's that for a headline? No, you didn't read it incorrectly. Companies should not put people before profits. Before you get upset, bear with me for a moment.
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A Car Too FarWill Hyundai become an object lesson about the dangers of a brand letting success go to its head?
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Sears to Consumers: We Give UpA recent article was headlined "Sears Seeks Trendier '˜Vibe' With Forever 21." The article explained that Sears is giving up 15 percent of its floor space at a store in California for "rental revenue and also supply some much needed fashion pizzazz..."
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Harley Stays Cool in the HeatFew brands were hit as hard by the recession as Harley-Davidson. It's hard to sell a lot of twenty-some-thousand-dollar bikes when discretionary income is at a premium.
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The Gap at GapMethinks Gap may be overlooking something. I'm not sure the company brass realizes just how powerful advertising can be'"or in Gap's case, how powerful its advertising once was.
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The Problem with GrouponIs it just me, or does something seem fundamentally...I don't know...off about the business models of Groupon, Living Social and the like?
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More on M&A (Mayhem & Animosity)I recently highlighted key reasons why mergers are often ill-advised. Now comes news that last year's much talked-about marriage of Kraft and Cadbury is turning out to be less fulfilling than expected.
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The Danger of Doubling DownWhile the cost savings of a merger are usually apparent (and often realized), its strategic implications are more likely to be misjudged, sometimes fatally.
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Branding's New Buzzword: PurposeWords like "green", "sustainable", and "natural" have been used and abused to the point that they've lost much of their meaning. Well buckle your seatbelt, because "purpose" may be next.
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Pepsi is Refreshing. CokeIsn't this interesting: Coca-Cola reported strong sales growth in the fourth quarter, including market share gains in North America that appear to have been taken right out of Pepsi's hide.
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It's a Crazy, Mixed-Up WorldToday's ally may also be a competitor who tomorrow becomes an adversary. It's a game not of loyalty, but of interests, in keeping with the chilling proverb that "the enemy of my enemy is my friend".
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Borders at the EdgeBorders is in a difficult situation and is quickly losing the confidence of its suppliers, something it cannot afford.
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Zales is Feeling Better. SickAfter suffering for years, Zales may be finally on the mend.
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The Social Media Fad is EndingThe Great Curiosity about social media is coming to an end. By now everyone who's anyone in the digital world has attended the breakout sessions, read the you-ought-to-be-doing-this blogs and given social media a shot.
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Borrowing Isn't a StrategyWith Amazon pressing hard on one side and Barnes & Noble the other, Borders is facing the threat of buyout, bankruptcy, or even extinction if it can't find a way to fix its balance sheet and shore up its revenue.
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The Uniqueness Paradox"New" is by definition different, and different is scary: The Uniqueness Paradox.
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A Toast to Dr. PepperDr Pepper Snapple Group's bold strategy and the rewards it has reaped as a result.
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Why Marketing is like Giving'Tis the season for gift-giving. Which makes it the season for gift-buying. Which makes it the season for gift-selling and, by extension, gift-marketing.
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Innovation Vs. CommoditizationEvery company in every industry must stave off margin-squeezing commoditization. Here's how.
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Strategy Over SpeedNASCAR offers valuable lessons for business. Not the least of which is the vital importance of positioning.
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When Time and Money Get Squeezed in BusinessWe've all felt the pressure on our financial margins. But pressure on time margins might be a bigger problem. -
What the iPad Can Teach Us About Health Care ReformMarket-based capitalism has given us so much, from plentiful food to the automobile to exciting new electronic devices. It can give us all good health care, too, if we let it. -
Everybody Wants Great Marketing, But How Many Will It?When it comes to marketing and advertising, what's the difference between good and great? Not just "wanting", but "willing" to be great.