Roberta Diakun
Over the course of 20 years I have provided communications services to non-profit organizations, mid-size businesses and major corporations, including writing, media relations and community outreach initiatives. Business sectors include non-profit, technology, healthcare and professional services.
I have a special interest in helping animal welfare organizations succeed in their rescue and adoption efforts on behalf of dogs, cats and other animals in need. For more than a dozen years my communications work and hands-on care have benefited rescued dogs, and particularly greyhounds, in California. I personally have adopted both cats and dogs for the past 20 years.
Recently I have helped smaller organizations develop communications programs in line with their business objectives by providing fundamental content (including positioning statements, key messaging, copy), tools and processes to help them succeed. This includes incorporating social and digital media into their communications mix as part of their overall programs.
My expertise also includes serving as media spokesperson, providing media training and handling crisis communications.
Read More »
I have a special interest in helping animal welfare organizations succeed in their rescue and adoption efforts on behalf of dogs, cats and other animals in need. For more than a dozen years my communications work and hands-on care have benefited rescued dogs, and particularly greyhounds, in California. I personally have adopted both cats and dogs for the past 20 years.
Recently I have helped smaller organizations develop communications programs in line with their business objectives by providing fundamental content (including positioning statements, key messaging, copy), tools and processes to help them succeed. This includes incorporating social and digital media into their communications mix as part of their overall programs.
My expertise also includes serving as media spokesperson, providing media training and handling crisis communications.
...
- Page Views
- 805
- Content
- 11
- Fans
- 0
- Contributor since
- 5/16/2010
Featured Contributor
- Lifestyle
Education/Experience
M.A. Fordham University, Public Communication; B.A., Smith College, Comparative Literature.Interests
public relations, branding, marketing, dogs, greyhounds, animal welfare, dog rescue, writing, community outreach, volunteers, volunteer managementAffiliations
Connections4CausesFavorites
None yet.Fans
None yet.
Displaying Results 1 - 11 (of 11) for All Content
-
Senior Dogs Are Something SpecialSenior dogs provide many benefits as your chosen pet companion. Here are some reasons why people should consider adopting an older dog as their new family member.
-
Adopting a Greyhound from a Rescue GroupConsidering adopting a greyhound? Here is some advice to make your experience working with an adoption or rescue group the best one possible.
-
Facebook for the Dog LoverThe dog-loving community on Facebook is a strong one. Facebook is a great source to find and connect with fellow canine enthusiasts, share photos and stories, help with rescue and adoption, and learn new things to better the experience with our dogs.
-
Do New Things With Your Dog in the New YearAdding just one or two new activities to the time you spend with your dog can be a fun and healthy way to start the new year—for both of you. Here are some suggestions.
-
Socializing Former Racing GreyhoundsPeople in the greyhound community often talk about greyhounds versus "regular dogs." Here are some of the reasons why ex-racing greyhounds are different and some tips on how to help their transition from the track to their forever homes.
-
How to Be a Great Dog Rescue Volunteer in San DiegoTips on finding volunteer opportunities with dog rescue and adoption groups in San Diego, CA.
-
Tell Me a Story: Old Advice for Connecting with Donors in the New Fundraising EnvironmentWhether you are tweeting, posting, emailing or calling your constituents, successful fundraisers know it's all about making a connection. Here are some tips on how to make, and keep, a connection with donors, volunteers and advocates for your cause.
-
What's in a (Dog) Name?Take a look at recent trends in dog names and read some tips on how to give your dog a great name.
-
Market Yourself with a Personal Elevator PitchCreate an elevator pitch to market yourself for job hunting, networking or developing your own personal profile.
-
Do-It-Yourself Tips for Promoting Your Non-Profit Fundraising EventHere are some quick tips on how to promote a non-profit fundraising event. Volunteers or staff who may not have public relations experience can learn basic steps for generating publicity for their cause's event.
-
How to Take Better Photos of Your PetJoin the fun in sharing your pet photos in contests, on social networking sites and with friends and families. Here are some quick tips for amateur photographers on how to take better pictures of your dog, cat or other pet.
