Mark Schneider
Mark Schneider has been an international creative writer as well as an award-winning advertising, marketing and public relations professional for over 25 years. New York-based, his consulting work in the corporate world has helped companies generate creative excitement for their products and/or services. In addition, he has been an adjunct professor teaching advertising copywriting at a New York college. Mark can be reached at copymark@gmail.com.
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NBC's Thanksgiving Night Football Game Could Be the Next Super BowlAfter the turkey this Thanksgiving, NBC television is hoping for a super evening. Read why a super Thanksgiving Night football game could be almost as big (and expensive) as the Super Bowl.
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From Sesame Street to Greenwich Village: Traveling with the Cookie MonsterWhat began with an NPR radio interview with the co-founder of Sesame Street, ended with an edible Cookie Monster. Read how this Greenwich Village Tale took place.
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Edouard Vuillard at New York's Jewish MuseumA legendary post-Impressionist painter is the latest star at New York City's Jewish Museum. "Edouard Vuillard: A Painter and his Muses, 1890-1940." Read what all the excitement is about.
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Sign Up for No AdvertisingIn many neighborhoods filled with sprouting seasonal trees and flowers, a new sign is sprouting up. Words that basically say, NO ADVERTISING MATERIALS HERE. Read what's going on.
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Lin-Vertising: Polished, Poised NY Knicks Star Jeremy Lin is Set to Take on Madison Avenue Marketing and WinCall it Lin-Vertising. The advertising and marketing world that covets superstars as a way to build brand awareness has the leading candidate polished, poised and ready to take over. Read what Jeremy Lin can mean to you.
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Free NBC Super Bowl and New York Times Advertising for Apple iPhone Reinforces Marketing ProwessIt pays to advertise. Super Bowl coverage on NBC attracted marketers willing to shell out $3.5 million for one 30-second commercial. Apple didn't pay. Read what they got in return.
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Step-by-Step: Strolling Along Brooklyn's Crown Heights Orthodox Jewish NeighborhoodStep-by-step, exploring the New York City neighborhood of Brooklyn's Crown Heights Orthodox Jewish neighborhood is a not-to-be-missed discovery. Read why.
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New York's Jewish Museum Brings a Disturbing Era of Photojournalists into Picture Perfect ViewA new exhibition at New York City's Jewish Museum on Fifth Avenue and 92nd Street is drawing crowds to see a historic show of more than 140 classic photographs. Read why.
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Paddle Up: Free Ping Pong at New York City's Bryant Park on 42nd StreetFree ping pong in the park. That's what awaits you at the beautiful Bryant Park behind New York City's famed Public Library on 42nd Street between Fifth and Sixth avenues. Paddles and balls are provided for free.
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It's Beginning to Look (and Sound) a Lot like ChanukahOne of the most enjoyable ways to enjoy the holidays is through the music. Musically speaking, the holiday season started early this year. Christmas music can be heard. Read about the search for traditional and original Chanukah sounds.
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Bob Dylan: A Legendary Artist in More Ways Than OneEveryone knows Bob Dylan the legendary singer. But Bob Dylan, the artist? The Painter? The master of fine arts? Wait til you read about the first ever New York City exhibition of artwork painted by Bob Dylan. -
Journalist, Novelist Pete Hamill Focuses on the City Newspaper Tabloid Era at Suburban New York ReadingPete Hamill is a New York City journalist and novelist, whose words have captured the attention of his readers for many decades. Read how he captured the attention of a standing-room-only crowd as he reflected on 9-11 and NYC tabloids. -
Temperatures Break the 100 Degree Barrier as Hot Summer Days Bake UsIt's hot this summer. Wherever you are temperatures are breaking records. In New York City today, it was 103 degrees. Read why this summer is anything but cool! -
Deli-licious--From Corned Beef on Rye to Matzo Ball Soup, is the Traditional Delicatessen Showing Its Age?One of the big challenges faced by the traditional delicatessen is to appeal to young diners. Can the corned beef on rye become as popular as say, the chicken nugget? Take a seat and see. -
Photographer Richard Avedon Exhibition at the Nassau County Museum of Art Includes Hepburn, Dylan, Monroe, Reagan, Bardot and MoreOne of the most popular fashion-celebrity photographers is Richard Avedon. See his work and learn why he was a picture perfect legend. -
Folk-Rock Singer Guitarist-Songwriter Joe Iadanza Plays it 'Cool' in ConcertAmerican Folk-Rock Guitarist-Singer-Songwriter Joe Iadanza played it "cool" performing music for a summer evening. Read why the audience loved it. -
MSNBC's Joe Scarborough, Mika Brzezinski, Willie Geist and Mike Barnicle Join Chris Licht for an Emotional Book Signing EventIt started with a pop in his head. Emergency room doctors said he may be dead within the day. Former MSNBC Executive Producer (and now VP at CBS News) Chris Licht has a story to tell and he told it to a standing room only crowd. Read what he said. -
Memorial Day Weekend: Parades, Soldiers, Sports, Fun, Food, Games, Concerts and SalesThe Memorial Day holiday weekend means parades, concerts, hot dogs, sales and lots of fun...plus summer-like weather in the New York area. Read why people are celebrating. -
"The Lone Ranger" Rides Again: Upcoming Film Stars Armie Hammer and Johnny DeppThe show business combination of Disney/Bruckheimer has finalized plans to film a remake of The Lone Ranger starring Armie Hammer as the fearless masked man and Johnny Depp as The Lone Ranger's faithful Indian companion Tonto. Read all about it. -
Fanatical Fashion Designer "Alexander McQueen: Savage Beauty" Now at the MetThe crowds are already turning this fashion show into a "must-see" event. Alexander McQueen:Savage Beauty" has just opened at New York City's Metropolitan Museum of Art, 1000 Fifth Avenue and 82nd Street. Read what all the excitement's about. -
The City Never Sleeps: Night Time Photography is a Vision at New York's Metropolitan Museum of ArtFlash! When the sun goes down, photographers can see the light. From now through September 18th, Night Vision: Photography After Dark is drawing throngs to New York City's Metropolitan Museum of Art on Fifth Avenue. Read why.
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Legendary Singer Bob Dylan -- 70th Birthday Tribute ConcertLegendary singer Bob Dylan is turning 70 years young this week. In honor of his big birthday, a concert was held featuring many of his lyrically enticing hits. Read all about it and learn why the audience so impressed.
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How Major Film Stars and Their Co-Starring Gold Coast Estates and Mansions Come TogetherHow do some of the magnificent estates and multi-million dollar Gold Coast Long Island mansions end up in award -winning films? It's a star-studded story that includes lots of lights, camera and action. Read all about it.
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Take a Walk, Discover the World: An Exercise in the Art of Simply Strolling AlongDid you walk today? With the price of gasoline reaching record levels, it's time to get out of the car and walk. Read why and how to discover the art of simply strolling along.
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Where and How Did You Learn the News About the Death of Osama Bin Laden?Where were you when you heard the news about the death of Osama bin Laden? That's one question. But how you first heard the news is the other part of the story. Read about the impact of Twitter and social network marketing.
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Commercially Speaking, "The Greatest Movie Ever Sold," IsIs 'The Greatest Movie Ever Sold' the greatest documentary ever produced? Commercially speaking, it could be. Read why.
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Are Simon Cowell & Paula Abdul Together Again? Maybe Donald Trump KnowsWill former American Idol judges Simon Cowell and Paula Abdul be reunited for the upcoming Fox TV show, "The X-Factor"? Will Donald Trump be part of the story? This week, Simon, Paula and the Donald have been quite effective at impressing the press.
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5 Ways to Drive Down the Cost when You Gas Up and Get More Mpg--Miles Per GallonWith the price of gasoline approaching real 'pain in the pump' levels, it's time to look back at positive ways that we've saved gas in the past. Read 5 smart ways to get more miles per gallon starting today.
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In Realty, from TV's An American Family, American Idol and Jersey Shore to FaceTime on IPhones, Seeing is BelievingMany say that a PBS documentary from 1973 called An American Family opened up the reality TV boom. Remember PicturePhone? Looking back and fast forward, read why in reality, seeing is believing.
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Now Filming in New York City's Central Park: "Extremely Loud and Incredibly Close" Starring Tom Hanks, Sandra Bullock, Max Von Sydow and 12-Year Old Former Jeopardy Kids Week Winner Thomas HornTom Hanks, Sandra Bullock, Max von Sydow, John Goodman, James Gandolfini, Jeffrey Wright, and Jeopardy Kids Week winner Thomas Horn are all filming "Extremely Loud and Incredibly Close." Is this the 2013 Oscar winner? Why not. Read why.
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Lights, Camera, Action: Long Island Gold Coast Film Festival Announced for June 1-5Long Island-area film fans will enjoy a festival-packed collection of cinema-excitement as the first annual Gold Coast International Film Festival premiers. Read why this film festival is expected to be a '˜lights, camera and action-packed' winner.
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Bonjour, Mes Amis -- a New French Film (with English Subtitles) Titled "Incendies" is a Preview Hit that You Shouldn't MissA cinema preview audience sat stunned at a special screening of a French language film called "Incendies" that will be the talk of the award shows this year. Read why you shouldn't miss it -- or give away the surprising ending.
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Why Pay More when You Can Save 50% and Keep More Money in Your Wallet...Clip, Cut and SaveHow much can you save with a simple and easy to use online or offline discount coupon offer? You'd be surprised at how the savings add up. Make sure you're a savvy saver shopper. Read this before you buy.
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The Passover Seder Means Matzos, Gefilte Fish and Delicious Memories Remembering Why These Nights Are Different from All OthersThis year, Passover and Easter fall within the same week. The Passover Seder is a holiday tradition that is shared by many. Read why.
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Strike Out: Another Long Island-Queens Area Bowling Alley Heads Down the GutterWant to buy a bowling alley? Why has another business gone down the gutter? Read about memories of one recently shuttered bowling facility.
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Rooms with a View, and a Classic Passover Haggadah, Too; Come to the Met--New York's Metropolitan Museum of ArtA new exhibit at New York City's Metropolitan Museum of Art--the Met--captures artistic windows views. Rooms with a View and a unique Passover Haggadah, too, direct from the Library of Congress. Read why crowds are coming to the Met today.
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New York's Lower East Side Immigrants--Where East Broadway-Eldridge and Canal Streets MeetThe more things change in New York's Lower East Side and Chinatown, the more they remain the same. Read warm memories of why the Jewish-Chinese immigrants have made such a difference.
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Suds of Tears for Many as ABC-TV Cancels Soap OperasTV and P&G's soap opera success heads down the drain as the list of soaps die away. Read what is happening and why.
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Playing the Fame Name Game: So What's a Nice Jewish Name Hiding From?Celebrity name changing is part of the fame game. But not for everyone. Read why some change, some don't and the reasons behind the name game.
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Politicians and Snow Don't Mix Well as New York City Mayors John Lindsay and Michael Bloomberg DiscoveredThe blizzard of December 2010 will go down as a political nightmare for New York City Mayor Michael Bloomberg. Forty one years ago, the late Mayor John Lindsay also found out how snow and politics don't mix. Read why.
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Oh, the Weather Outside is Frightful....Easily A Foot or More of Heavy Post-Christmas Snow Hits New York and Long IslandA post-Christmas Day blizzard is hitting up and down the east coast -- including New York City and Long Island--with a foot or more of snow. Read why 'Twas the Day After Christmas..." has become such a post holiday mess.
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The Master of Magic: Houdini Escapes and Re-Appears at New York's Jewish MuseumHoudini, the son of a Rabbi, was a master magician who escaped from everything. A new exhibition at The Jewish Museum in New York City takes you behind the magic. Read why even over a hundred years ago, Houdini was far ahead of his time.
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Free: The Most Powerful Word in Retail Sales is Enjoying a Free-for-allThere's a big sale on the word FREE. The holiday shopping season is here and the most powerful word in retail sales is being seen more than ever. Free. Free Shipping. Free this and Free that. Read why everybody loves to say "Look what I got for FREE!"
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Joyva to the World. Halvah or Halva. One Taste and You'll Be Hooked on This Historic International CandyHalvah or halva is an international confection or candy. It is considered to be the world's oldest candy. For over one hundred years, the Brooklyn, New York-based Joyva Corporation has made this treat. Try it you'll love it. Read why.
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Barbara Billingsley, June Cleaver on TV's "Leave it to Beaver," Dies at 94Actress Barbara Billingsley, who played June Cleaver, the mother of Theodore "Beaver" Cleaver on the classic television program "Leave it to Beaver" has died at age 94. Read why this TV Mom made such an impact.
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Food for Thought: Visit New York's Museum of Modern Art Exhibition and See What's Cooking in the KitchenIt's amazing how our kitchens have changed over the last century. Lots of new and exciting innovations. See them at New York City's MoMA--Museum of Modern Art new kitchen exhibition. But first, read all about what's cooking in the kitchen right here.
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Yankees Win 6-1. Thhhhhhhhhhe New York Yankees Clinch, Sweep and WIN the American League Division Championship SeriesThe New York Yankees have moved one big step closer to winning their 28th World Series Championship with a win over the Minnesota Twins. Read why even George Steinbrenner is smiling.
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Celebrating 50 Years of Harper Lee's "To Kill a Mockingbird" with Scout, Atticus, Boo and Mary McDonagh MurphyWhen Harper Lee's To Kill A Mockingbird was published back in 1960, she could not have imagined its impact. Ms. Lee hasn't given an interview since 1964 but author and documentary filmmaker Mary McDonagh Murphy is. Read why.
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Chinese Art: The World of Khubilai Khan at New York's Metropolitan Museum of ArtThink of this as Chinese food for thought. A new exhibition--Khubilai Khan: Chinese Art in the Yuan Dynasty, is now showing at New York's Metropolitian Museum of Art. No passport but you'll definitely feel like you've traveled to the Asian continent.
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Brooklyn Book Festival Brings Together Authors, Publishers, Books, E-books and Thousands of FansBrooklyn, New York was the home last weekend to the fifth annual Brooklyn Book Festival. Countless authors and publishers joined thousands of fans in a celebration of the printed word. Read all about it.
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Chock Full O'Nuts Returns to New York with Nutted Cheese Sandwiches, Doughnuts and that Heavenly CoffeeIt's Back. Remember Chock Full o'Nuts coffee shops with their nutted cheese on raisin bread sandwiches, their tasty doughnuts and that oh, so heavenly coffee? Read all about the big New York City return of this popular favorite.
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Santa Claus is Hiring; Toys "R" Us, Macy's and Other Retailers Looking to Fill Seasonal Holiday JobsThe announcement from Toys "R Us that they expect to hire about 10,000 employees for their seasonal express locations, is a reminder that retail job opportunities for the holidays are here. Read the latest update.
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Anne Morgan's War: Showing How Photography and Silent Film Came Together to Rebuild France During WWIAnne Morgan's War: Rebuilding Devastated France 1917-1924 shows you through a remarkable photography and silent film exhibition, how one heroic group of American women came together to help the suffering children and refugees during World War 1.
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Be Careful What You Click on Your Computer. Remarketing Means You're Being Watched and FollowedYou're being watched. You're being followed. When you click on certain websites, you could be setting yourself up for a corporate selling concept known as "Remarketing." Here's what you need to know.
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Sweet 'N Low Sugar Substitute Pours Out a Hip, New, Cool, Pink, Psychedelically Inviting Advertising CampaignSweet 'N Low, the sugar substitute, has a new advertising campaign that is, psychedelically speaking, one big high. It's cool, hip and worth reading about.
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ABC-TV's the View Returns with Barbara Walters and a Hot Topic Guest List from David Letterman to Colin PowellExpect the Hot Topics to be hot and heavy as ABC's The View returns. The popular daytime program welcomes back Barbara Walters following her heart procedure. David Letterman, Colin Powell, Dr. Oz and others visit. Read about the return.
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Comic Robert Schimmel's Death Recalls Other Legendary Comedians from the Howard Stern Guest ListFrom Milton Berle to Sam Kinison to Robert Schimmel, The King of All Media's Howard Stern has interviewed many of the great names from the world of comedy who, sadly, and sometimes tragically, have died. Recalling some of the great comedy legends.
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Green Day's American Idiot, is a Broadway Supercharged Rocking and Rolling Musical with a Blast of a Cast.Green Day's American Idiot is anything but quietly making Broadway audiences take notice. It is one rocking and rolling, high impacting, sound and light musical New York theatrical experience. Read why you should see it.
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American Idol Says Kara DioGuardi Out, Joining Ellen DeGeneres and Simon Cowell; Only Randy Jackson and Ryan Seacrest Continue. Paul Abdul Surprise?The ongoing marketing and media blitz of FOX's American Idol continues as the countdown to the 10th season premier in January 2011 approaches. With Kara DioGuardi, Ellen DeGeneres and Simon Cowell out, who's in?
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Foods of the Famous: A New Book Deliciously Serves Up Some Quirky Culinary Peculiarities of 'What the Great Ate'The Famous and their Food Feasts: 'What the Great Ate' is a new book that examines the foods, quirky dietary and dining peculiarities of some of the great names in history.
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Howard Stern: Will He Leave or Stay on Sirius/XM Radio? or Will He Shock 'n Surprise His Audience and Advertisers?The five year contract broadcaster Howard Stern signed with Sirius Radio ends this year. He's dropped hints saying he's leaving, or not, maybe signing a new contract, or moving on. When hurricane Howard talks, the radio world listens. Read why.
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Funny Thing About Bedbugs, Those Itchy, Creepy, Crawly Anything but Cute Little PestsBedbugs must have great press agents and public relations professionals because their story is all over the place. From the Empire State Building to fancy hotels and movie theatres. Read what's going on.
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Eat at Joe's: Chinatown Dumplings at Joe's Shanghai Restaurant Delivers One Delicious and Affordable New York Dining Experience.There's no shortage of dining experiences in New York. But affordable and delicious options aren't always easy to find. Head down to Chinatown to Joe's Shanghai Restaurant for tasty dumplings and so much more.
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Thornton Wilder's 'Our Town' Plays to a Simpler Time. Come See Why It's Worth Visiting This Powerful Off-Broadway New York ProductionThornton Wilder's "Our Town" has been inspiring playgoers for decades. For just a couple more weeks, Wilder's town is still playing Off-Broadway in New York City. Read why visiting this town is worth the trip.
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Tiffany & Co. A Jewel of Blue and Still in the BlackFamed jeweler Tiffany & Co. must believe that 'diamonds are a girls best friend.' Not to mention silver and all types of elegant and sophisticated items. Their financial results are in, and up. Find out what works and why.
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The Calm Before the Storm? There's a Lull as Long Island--and the East Coast--Begins to Brace Itself, Getting the Word Out Now Out to Prepare for Hurricane EarlThe pictures of the damage caused by Hurricane Earl are not pretty. What are local governments and utilities up and down the East Coast doing to get the word out to citizens to be prepared and to get ready? Read and find out steps that you can do now.
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Why the Real Winner of the NBC 2010 Emmy Award Show was 'In Memoriam' and Not 'Modern Family', 'Mad Men', or Even 'Temple Grandin.'EMMY winners highlighted 'Modern Family,', 'Mad Men,'and the remarkable 'Temple Grandin'. But the real winners shown on NBC's 2010 Emmy Awards were those who, through the years and now in memoriam,helped to make TV picture perfect. Find out why.
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City Island: Come to Enjoy, Explore and Eat in This New York City Coastal Village Just 45 Minutes from BroadwayCity Island is located in the New York City borough of the Bronx, across from Long Island and just down the road from Westchester County and New Jersey. Visit this New England-style coastal community and enjoy stunning views and great food.
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So Many Flavors to Choose from at Ralph's Italian IcesStepping up to the counter at a neighbor Italian Ices shop like Ralph's means having to make decisions from a menu board of flavor options. So many choices, so many options. What a delicious decision.
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How to Visit the Nassau County Museum of Art and Explore Its 145 Acres of Natural Beauty and Artistic SplendorLooking for a day trip that combines natural scenery with artistic beauty? The treasured Nassau County Museum of Art in Roslyn, Long Island has it all. An outdoor sculpture garden, nature trails, miniature doll houses, and a museum in a mansion.
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So You're Having a Colonoscopy? How to Get Ready and Prepare for the Big Day with Your Doctor, Gastroenterologist and Movi-PrepWhen you and your doctor discuss "colonoscopy", you're in for a preparation period unlike other medical procedures. A lighter look at what awaits you with your doctor, gastroenterologist, anesthesiologist and even a prescription called Movi-Prep.
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Woodstock Memories: How Digital E-Book Publishing Turned a Struggling Writer into a Published AuthorThe world of Kindle, Nook and iPads is changing the world of publishing and the world of the struggling writer. For decades, he was an unknown, unpublished book author. Read how digital publishing changed one writer's life for the better.
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Lights, Camera, Action: Heading East Out of New York City to Some Popular Long Island Film and TV Production LocationsMajor film stars from Jennifer Aniston to Kate Winslet to Ben Stiller and more can say that they shot films not only in New York City but out east on Long Island. For some, the Island has meant production gold.
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Shhhh! Today Show Generates a Lot of Noise and Marketing Excitement Around Those Loud Bags of Frito-Lay's Sun Chips SnacksWhat's all the noise about? Turns out bags of Frito-Lay Sun Chip are the noisiest bags in the snack food aisle. Bags that can be louder than a jet plane? Shhhh!
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What a Deal! Your Daily Groupon E-mail/App Delivers an Offer with Huge Savings from a Business Near You -- One Big Deal a DayGroupon is an innovative way to save big on one big deal every day. Learn how Groupon gives you a "coupon-like" offer from a local business near you.
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Having a Ball: Cheez Doodles Versus Planter's Cheez Balls. The Doodle Crunches On.Hungry for some snack food memories? Remember Planter's Cheez Balls? How would you compare Cheez Doodles vs. Cheez Balls? Find out if people are still "having a ball" with Planter's or is the Doodle the crunch king of the snack food industry.
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The Return of the $8.95 Never-Ending Pasta Bowl Feast at the Olive Garden Italian RestaurantGet ready to stuff yourself for only $8.95. The Olive Garden Italian Restaurant chain has brought back their Never-Ending Pasta Bowl feast complete with unlimited pasta, salad and breadsticks.
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Accent on Entertainment: Remembering Zsa Zsa Garbor and Her Merv Griffin TV Talk-Show ConnectionActress Zsa Zsa Gabor was a TV talk show regular, including making many light-hearted appearances with Merv Griffin on his long-running program. Her wonderful accent kept Merv and audiences well entertained.
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The Knish--Celebrating the 100th Birthday of that Little 'ol Potato PieMake a wish for a knish. Did you know that the popular potato pie called the Yonah Schimmel Knish is celebrating its 100th birthday this year in New York City?
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Ringo's Golden Drum Makes a Starring Appearance at New York's Metropolitan Museum of ArtVisiting New York's Metropolitan Museum of Art to see a famous Renoir, Rembrandt, and now even a Ringo Starr golden drum.
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Welcome to New York City's Neue Galerie, a Mansion-museum Featuring an Otto Dix Exhibition and a Taste of European StyleEnjoy a Fifth Avenue look into the world of Austrian and German art by visiting New York City's Neue Galerie, a museum in a mansion, currently featuring an Otto Dix exhibition and taste of European style.
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Would You Open a Bookstore Today? Digitally Speaking, E-books, Kindles, I-Pads, Nooks and More Are Changing the Way We ReadWould you invest in and open a bookstore today? Booksellers, authors and readers are adapting to the changing world of the printed word as e-books thrive.
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Heeere's Johnny: Announcing the Online Johnny Carson and Tonight Show Website ReunionHeee's back. Heeere's Johnny. Johnny Carson, the King of Late Night television. The Tonight Show host for 30 years. On the web. Now you can enjoy quips and clips of Johnny Carson and his wonderful guests again.
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Super Cool Memories of a Super Hot SummerHot enough for you? There have been a lot of cool memories during the past few months including remembering George Steinbrenner, Louis Armstrong, Mitch Miller and even Cheez Doodles.
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Going from the Gardens to Pasta Perfection; Minutes from the New York Botanical Garden is Arthur Avenue, the Little Italy of the BronxVisiting the New York Botanical Garden, the Bronx Zoo, or even Yankee Stadium can mean a Bronx dining experience on Arthur Avenue
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Catch Up on the Latest Gossip and News While You Wait. Find Out Why Readers--and Marketers-- Love Waiting RoomsMedical office waiting rooms generally offer a wealth of reading material that enables you to read all about it. Marketers and advertisers love waiting rooms, too
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Swipe Instead of Write: The End of Citibank Transaction TicketsWriting up a deposit or withdrawl slip at the neighborhood bank branch is something out of the past. Now you just swipe your card and enter your PIN at any teller.
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Generating Positive Buzz from an Advance Screening of the New Katie Holmes, Kevin Kline Movie The Extra ManKevin Kline and Katie Holmes star in the new motion picture The Extra Man. Writer previews the comedy film
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The Red Apple Rest Rests in PeaceThe Red Apple Rest was a must-stop on the way to the Catskill Mountain region of New York State. A visit today sadly can only bring back delicious memories.
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Exploring a Very Curious Children's StoryHow did the curiously entertaining story of a monkey named George and his friend--a man who wore a yellow hat--become the international success that it is today?
