Sankar

Sankar

I am a business enthusiast, advocating co-creation for transforming ebiz into you-biz - a business run by people's participation. I live in a small town in South India. Have worked in India's leading dailies and niche business magazines.
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Contributor since
7/24/2010

Interests

Co-creation

Motto

Providing insights that open up businesses for people's participation

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Younomy, Blog, Twitter

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Displaying Results 1 - 19 (of 19) for All Content
  • What Siemens is Doing to Social Co-creation?
    Siemens PLM is a leading global provider of product lifecycle management (PLM) software. True to it's mission of working "collaboratively with companies to turn more ideas into successful products", the company has recently partnered with Local Motors
  • "Social Media Offers the Possibility to Ask for Help"
    Nadia van Emmerik, Country Manager, 1%CLUB the Netherlands, shares her experiences of organizing co-creation events that had helped many social development projects source ideas from the '‹Å"crowd'.
  • Business is a Portfolio of Co-creation Platforms
    How a company's co-creation success - in terms of creating right co-creation channels, engagement rate, social media participation, etc - can become one of its assets and core activities.
  • Real Value is in Connecting Social Interaction with Product Information
    In this exclusive interview with Younomy, a co-creation publishing and training firm, Jim Brown, Founder and President, Tech-Clarity, a business research and consulting firm, shares his insights into social computing.
  • Profiling Fans WITHIN and OUTSIDE Your Community
    Like an ornithologist, who knows the origin, family, habitat, eating habits, etc of each bird, a community manager, should understand the complete profile of the community members - both within the community, and outside it.
  • Myrel's Style Guide
    Next to reading the writings of a great author, going through a text on a good style guide is the best way to get inspired to improve your written communication skills.
  • "Businesses Cannot Exclusively Run on Social Apps"
    "Social tools enhance existing Apps. Businesses cannot exclusively run on social apps, but when you combine these capabilities into existing apps that businesses use, they can be very powerful."
  • Business Communication for Co-creation
    The business communication for co-creation starts with telling "What you are doing?" and "What's your problem?" but businesses need to be clear about questions such as: "What you are going to do with the crowd-sourced ideas or co-created products?"
  • The Co-Creation Question: What's Your Problem?
    You cannot manage unless you measure. Similarly, you cannot co-create unless you share your problems.
  • Make Blogging a Group Exercise
    Blogging written for a product or service team, should involve less of individual writing and more of curation - collecting people's inputs. Companies should focus on encouraging the participation of internal stakeholders.
  • The Role of a Blog and Roles of Bloggers
    Blogs as tools of social media participation serve three purposes. And to create effective blogs, especially in the context of outsourced corporate blogging, it takes the contribution of more than one person.
  • Why Blog when There's No One to Comment?
    Blogging - or any other social media participation - is worth it, when you do not go by the usual metrics being floated around.
  • Provide "Participation Opportunities" for All Votaries, Followers, Collaborators and Disciples
    Co-creation happens through four levels of participation by people. What are those levels and who are those participants?
  • Top 12 CEO Blog Guidelines
    Business blogging - and CEO blogging - is the most important as well as risky undertaking. Considering this, the following twelve guidelines would be of great value to CEOs and corporate communicators.
  • Vote Leadership: How Social Media Democratizes Corporates
    The momentum of voting, which has its roots in several historic political settings, is entering business to make making money a democratic process.
  • Aligning Social Media Participation of Your Employees with Your Business Goals
    Banning social media is not going to work in the long run. The solution is in talking to employees and helping them balance the responsibilities of organisation, profession and society, the functions of all of which are now heavily enabled by Internet.
  • Four Lessons on Co-creation
    There are four key lessons to partner with "people without titles" - the Facebook users, cell phone subscribers, bloggers, etc
  • The Five Ws of a Social Media Story
    Wondering when or what to blog, tweet or post at a social network site or issue a social media release on? Setting key values indicators (KVIs) is the best way.
  • How Consumers FEEL Your Product Online?
    The FEEL values - the functional, economic, environmental and love/human values, could present a broad picture on how consumers, empowered by social media, evaluate your products online.

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