Gresham Knows Food

Gresham Knows Food

JoAnna provides top level marketing strategy to some of the most recognizable names in food. She's experienced not only in identifying trends but also in influencing them. She's worked with some of the most innovative culinarians and food scientists in the country to build and advance CPG and foodservice barnds. Before coming to Pavone, she managed all aspects of Pennsylvania's state branding and marketing program, PA Preferred.
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Contributor since
9/20/2010
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Education/Experience

Clarion University of Pennsylvania '" Clarion, Pa

Interests

food, beverage, marketing, advertising, CPG, food packaging

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Pavone Food

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  • An Imaginery Segment?
    11/30/2010
    Consumers don't care how the food industry categorizes itself or what labels it applies to its internal segments/categories/divisions/channels'"they simply want good food.

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