Mel Cooksey
Long-time franchise developer and consultant. Specialties include establishing marketing, advertising, and promotional strategies for franchisors. Also have implemented funding and financing programs for franchisors and franchisees, including bank and investor relationships.
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The Franchise Dream: Top Ten Mistakes of the New or Potential Franchisee..A study of some of the common mistakes made by franchise seekers. Guidelines for increasing your success in finding, researching and purchasing a franchise, along with some key Dos and Don'ts.