Expanding Your Reach

Content Promotion Overview

Begin your Level 3 coursework with this overview of Web content promotion. You'll learn to get your content in front of interested readers, network with other writers, and begin building your personal brand online.   Learn More

Last updated: 7/31/2012
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Building Your Personal Brand

A brand is often thought of as being the same as a logo, but great branding encompasses much more than a single image. A brand can take a variety of forms, and it is crucial in creating relationships with your readers. This course will help you master creating a personal brand that works for you.   Learn More

Last updated: 7/31/2012
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Mastering Facebook and Twitter

Learn all about the world's most popular social media platforms, from retweets to fan pages and more. After completing this course, you'll be ready to use both Facebook and Twitter to promote your content ethically and transparently.   Learn More

Last updated: 7/31/2012
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Conquering the Blogosphere

In this course, you'll learn how to use a blog to amplify your voice and develop your personal online brand. From editorial considerations to platform and formatting, this course presents a comprehensive blogging primer.   Learn More

Last updated: 7/31/2012
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Social Bookmarking

Learn to use social bookmarking wisely and transparently and how to respond when others share your work through social bookmarking. Mastering social bookmarking will help you build your brand, grow your audience, and become a social media superstar.   Learn More

Last updated: 7/31/2012
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Niche Communities

Niche communities spring up around the Web whenever a handful of people share a unique interest and the desire to discuss it online. Participating in niche communities can help you build your personal brand and establish yourself as a topic expert -- but only if you're participating for the right reasons.   Learn More

Last updated: 7/31/2012
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Backlinking Basics

Links are the premier currency of the Web. Learn all about when to link to other sites, what to link to, and how to attract backlinks to your own content. After completing this course, you'll be ready to use links to grow your audience and enhance your content.   Learn More

Last updated: 7/31/2012
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Writing Feature-Worthy Content for Yahoo Sites

How do some contributors frequently find their bylines featured on Yahoo sites, while others have never gotten a coveted feature slot? This course will explain what defines feature-worthy content, how to write it without losing your unique voice, and how we choose it.   Learn More

Last updated: 7/31/2012
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Amplify
your
voice.

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